I hired Simple and Soulful after reviewing multiple different designers. What stood out to me was Deana's prior track record with other therapists’ websites, her attention to detail, and her ability to be one step ahead of me much of the time. She always had time and space for my questions and suggestions and was super flexible — happily working around my schedule. Moses also does really detailed work on SEO and was a tremendous help in learning about online marketing. I could not be happier with working with them, and I intend to remain a customer as long as possible.
One key problem I had was— I wanted a clean look for my practice’s website, and I also wanted a strong and practical SEO foundation (because I’m in a competitive market). Another hurdle was my logo. I had purchased it from a popular and inexpensive design service, and it felt lacking. Deana did some stunning work on this that I was not expecting. She made several creative adjustments to the logo that significantly elevated it. It turned out so well — I simply could not be happier.
My colleagues love my new site and new clients come in the door already saying things like, "I chose you for a reason,” or "Your website made me feel like you already understand what I am going through."
I had prior experiences with other web designers and most were not as impressive to work with — I felt like I was either bugging them or much of the design work seemed repeated from other sites. I never felt that way with this amazing team. I am beyond happy with what they created!
The entire process was very organized, it was easy to contact them with any questions, and their attention to detail was impressive. If you are looking for a web design team that is both a pleasure to work with and gets impressive results, you found it!
Philip Gnilka, Ph.D., LPC, NCC, CCMHC | Founder & Clinical Director Therapy Center SF
The process of re-designing my website was structured and organized every step of the way, and I liked the "homework" I had to complete. Deana is like a magician - she asks you questions, you answer, and she churns out a beautiful, well-thought-out website (complete with copy that drives SEO).
Deana and Moses have been my web pros for YEARS, and I can't imagine working with anyone else.
We recently upgraded my website from Squarespace 7.0 to 7.1 with a fresh design and strategy. Before hiring them (years ago), my old site was getting lots of inquiries from the wrong types of clients. Now, I get the right people to find me, contact me, and sign with me. Additionally, referral colleagues and incoming clients gush about the quality of my website. Literally, three people in the last week told me how awesome my website is — clear, professional, welcoming, and infused with personality.
Hiring Deana and Moses (and retaining them) is DEFINITELY a great investment in my business. They have the cred and the evidence to back up what they do, and they DO what they say they're going to do.
Marianna Swallow | Public Speaking Coach For Professionals + Teams
What made this journey an excellent one was your unwavering patience, creativity and spirit. You really listened and developed my vision far further than I could have on my own. Your sense of flow, balance and aesthetics is impeccable — the proof is in the finished product which I’m thrilled about (and already enjoying an increase in my inquiries).
I know I was not an easy client and would be very specific about certain details. You were extremely patient, humorous and I had a great time getting to know you. You’re not just very good at your job, but also a very good, likable, and warm person.
I was not always clear with what I wanted in terms of design and a brand-feel (especially at the beginning), but Deana always listened so patiently, made me feel understood, and helped us both get to a beautiful final product. I loved how she would start creating during our design review calls, live-brainstorming new ideas or adjustments. It made me feel more involved and invested in the process. She made it feel so comfortable to give her feedback, and she is insanely creative and talented – a brilliant combo.
Deana created a cohesive brand for my mental performance coaching business that massively increased my business’s professionalism. The website she built is significantly more modern and optimized than what I previously had. Deana helped me better conceptualize what I wanted for and where I was going with my business. So by the end of our project, I felt clearer with my professional objectives plus, I now have a brand I feel proud of to help me get there. Hiring Simple and Soulful Creative was absolutely worth the time and investment.
I love the new workflow for incoming leads that has significantly increased the number of potential new clients who directly schedule an intro call with me. Deana helped me remove an unnecessary hurdle in my consultation process, and I’m grateful! I’ve had multiple colleagues and clients remark on how much they love the new site. Having such a cohesive, modern, beautiful digital home makes me feel that much more confident as I continue to grow my business.
Also, I know “becoming friends” isn’t by any means a necessary component of a successful business relationship, but how we were able to connect authentically, as humans, going through hard and real life stuff at times, even when we missed deadlines and took longer than we thought… I always felt like Deana “got me,” and it made it that much easier to be honest, real, and collaborate. I wish we could be neighbors and get together for tea regularly! :) I suppose all that is to say, I’m grateful for how human she made this whole process. She made me feel truly valued both as her client and as a human.
I am not ready to invest in a full re-design so I hired Deana to work with me hourly and collaboratively to make updates to my DIY site.
Our sessions have given me confidence and peace of mind — she shares her screen and I can see my ideas come to life without worrying that things will look weird on mobile or just plain unprofessional.
Working with Deana differs from my experiences with other designers because she’s flexible, reasonable, efficient, and collaborative. She has a gentle and upbeat spirit that makes this technical process so much easier. Deana is a joy to work with and I highly recommend hiring her.
You came strongly recommended! I had always admired Liz Orchard's website before I needed my own, and asked her who she used. She had glowing reviews of what it was like to work with you :) What delighted me about working with you was how endlessly compassionate you were along the way, whether I was expressing anxieties, or running behind in my prework, or struggling with something that seemed like it should be easy — you were always responsive, encouraging and supportive and it made me feel so confident moving toward launch.
I am in the process of building my clinic and the fact that the website feels so beautiful and perfectly aligned with our mission means I feel proud and confident. We are shining our warmth to the world and giving people who are suffering a gentle online place to land. Deana thank you for helping launch my practice forward and providing so much authentic and loving encouragement along the way!
Jessie Daley | Founder + Clinical Director Solace Mental Health & Wellness
I decided to hire Deana because of her extensive portfolio of work. I also felt her pricing and contracts were a great value compared to other designers I’d been considering. Something that delighted me was that Deana was easy to get a hold of, always open to my ideas and suggestions, and even provided me with tools to continue learning how to manage my website once our contract was finished. I’m just starting my private practice, and she absolutely solved the problem of validating my business and providing a smooth way for my potential clients to reach me and schedule appointments.
Now that the site is live, I have peace of mind and confidence. I feel like I have a solid foundation under me so I can take on my dream. Deana quickly became a friend and mentor through out this whole process. I will absolutely plan to stay in touch and am eternally grateful for her support.
Marissa Rodriguez | Board Certified Nurse Practitioner & Fertility Coach
Working with Deana was an absolute pleasure from start to finish. I loved how organized she was — the prework, phases, and design expectations were laid out in such a great way and she really delivered. From the first call with Deana I felt that she "got me" as a designer.
We worked seamlessly throughout the project, and any tweaks we made were minor. She also came up with new and additional options for the design that fulfilled my vision. I am a very specific person in what I like and Deana nailed it! I now have a beautiful logo and website that I am so very thrilled to share with new clients!
Anja Michals | Principal Designer & Owner | Anja Michals Interior Design
I saw the beautiful site you created for Spoke Circles, and was impressed by your organized and thoughtful approach to our consult and the quote you provided.
I don't often meet people who listen so very thoroughly. During our entire process, I felt that my goals were heard and deeply understood. I was so pleasantly surprised to find that your team went beyond what I expected. You created a work of art that expresses more than I even imagined it would. You supported my visions, not just through your words, but through your implementation of extra features and graphics throughout the website. I would say the entire process surprised and delighted me!
You helped me integrate all my past names and achievements into a very cohesive online experience.
Immediately after launch, I received inquiries from respected media professionals and enjoyed positive feedback from clients and colleagues. The inquiries I am now receiving through my new site are more targeted toward my areas of expertise and interest than ever before.
I will never be able to work with anyone else—this experience was seamless, organized, clear, and efficient. And the results were bespoke and truly excellent!
Thank you for your kindness, your support, and your expertise. I have tears in my eyes when I think about how beautiful my website is, and how I finally have a space that reflects who I am. Also—thank you for being so LGBTQ+ affirming throughout the process.
From the first discovery call, I connected with Deana's warm and creative energy.
Deana went above and beyond with the edits and tweaks throughout the process, and I was delighted with her responsiveness and design sense. I especially appreciated the Mailchimp integration help, and I adored the helpful Loom explanation videos!
Hiring Soulful & Simple was the best investment! I absolutely loved working with Deana throughout the design process, and I LOVE my new website because it so beautifully expresses who I am and what my business is about. Dean's design sense, intuitiveness, and dedication are amazing.
I received so many compliments on the new website, my favorite being: "It's so YOU!" I have peace of mind that the face of my business is fun, intuitive, and professional. I have already increased my subscribers and traffic.
It is such a delight when a designer truly understands you and your business. A quality designer invites you to co-create something that speaks to your unique interaction with the world—Deana and Moses of Simple and Soulful Creative fit that bill. I cannot recommend them enough! Deana is creative, innovative, has a brilliant design sense, and is an all-around beautiful human.
It was a pleasure to work with you and get to know you! I will continue to send inquiries your way.
Sherrill Knezel | Listener, Graphic Recorder, Educator, Illustrator, Artist
I had heard about you on a podcast and when I looked through your work with others, I loved what I found. I wanted to work with a small design firm in order to get personal attention and a custom "look" for my business, along with a simple plan for making it all work. Simple and Soulful checked every box!
I loved how seamless our communication was, and I was especially delighted by how you could "see" my brand via color palettes, images, and fonts. You truly turned my words and ideas into a concrete and beautiful brand.
This was absolutely a great investment in my business. I am a telehealth therapist and my website IS the space that my business inhabits on the web. This was worth every penny.
Within days of launching the new site, I welcomed a new client. She shared that as soon as she saw my site she knew I was the "right fit" for her as a therapist.
Prior to my new Simple & Soulful website, my old site had been built by a "one size fits all" design company and it felt impersonal and complicated. I was always left with more questions than answers, often having more work pushed back on me, the customer. That didn't align for me. Alternatively, Simple & Soulful assigned pre-work that was very thorough and concrete—and they took it from there. Seamless.
Working with Deana and Moses was the easiest project I've done in my business to date. They're professional, boundaried, ethical, and just plain kind. I highly recommend working with them.
I decided to reach out because of a recommendation from a friend (Orlagh O'Brien), whose site you also created.
I was delighted about how smooth and clear your communications were during my project! I loved the Loom updates and how organized your systems are. It was all straightforward to follow. I also appreciated how you took my design ideas and finessed them, and then integrated them into the overall flow of my site.
You really helped solve some business problems for me. I needed a professional, clear, and functional e-commerce site that would enable me to get hired by clients worldwide. You took the time to recommend and implement backed systems like mail integrations, payment gateways, and booking systems so my business can flow better.
Since launching, I have received a lot of positive feedback and inquiry about my services. I'm frequently told that my new site is very easy to navigate and encourages people to keep viewing and exploring. I needed a site that is both creative and professional. You nailed it. I utilize my new branding in my education materials and I can tell you that people engage with the materials more—they're easier to follow and more visually appealing. My client proposals also look much smarter and are getting very positive responses.
I've worked with other designers in the past and nothing seemed organized or was delivered on time. It's hard to find someone who can combine excellent design with technical delivery!
Working with you has been such a gift. You listened, cared, understood, and translated my ideas into a professional, clean, efficient, and clear design—and stress-free project delivery! You took the time to understand not only my needs but also my character—what I stand for in the world. You translated everything into copy, design, and a great website that is attracting my ideal clients. You're a great teacher who explained and demonstrated the backend of my site so I can use its functionality to the fullest. I'm so grateful for having found you and hope to work together again in the future!
I needed a new website. I was availing of a grant here in Ireland to support that project and as part of that process I had to have consults with three designers. Your service process really aligned with my own values. I felt so heard and clear in myself once I got off the consult call.
Working with you was so smooth and clear. I felt very contained in the process and always knew next steps. There was never any confusion. I also felt very supported when I lost my own creative clarity! Lastly, I really loved your intuitive design decisions outside of our calls. They landed really well for me.
It’s only been a few days since launch but the compliments are rolling in. One friend texted to say the new website gave him a feeling of wanting to book into a fabulous spa! Another said it was one of the most clearly laid out sites he'd seen in a long time. Another said my branding was strong. It's lovely to hear this!
I have worked creatively with people (and on my own) before. It was always a bit chaotic and confusing. This process however was smooth, clear, and contained. The organisation and structure really helped me to lean into the creativity and the process itself.
I can't recommend Deana and Moses enough. It has been an absolute pleasure to work with them. It's not easy choosing designers and consultants for one's business. It needs to be a good fit, while also meeting business and design needs. But the minute I got off the first consult call with Deana, I knew I wanted to hire them. Deana and Moses run a very structured and organised business, which really supported the creative process we embarked on together. I trusted everything was being looked after in the background while I could simply focus on the homework they gave me. Also, it might be helpful to know that you don't need to know "exactly what you want or need" in terms of design and consultancy before committing to this process. Deana helped me to get the clarity I needed throughout the project with her.
Lisa de Jong | Therapeutic Practitioner, Coach, Educator & Podcast Host
Deana is an incredible designer because she's highly intuitive and listens deeply. Her ability to read between the lines allows her to nail down what the client wants, even when the client is not certain! I was amazed about how it didn't take that many backs and forths for her to nail it; often on the first go.
I believe my website is the first political website she's ever done and people have not stopped raving about it—this reception from the public has helped my campaign. Additionally, she helped me implement a seamless donation and constituent email system.
I would work with her again in a heartbeat.
My website was five years old, and I was ready to announce several new services. I did a quick search for Squarespace Designers and there you were!
I was so delighted by how organized you were! I loved the prework materials. I also found the videos you sent a good way to communicate since we were in different time zones.
Your project process is very thoughtful and streamlined and I appreciated that. I'm also in love with how you created a distinct and beautiful design for my website. You took the raw materials of my logo and colors and turned them into a website that SINGS!
Working with you was definitely a good investment and I’m truly pleased with the result.
It’s a joy to work with talented people who clearly love what they do—that’s you!
I don't understand why anyone would hesitate to work with you. :)
My first conversation with Deana was warm and understanding. I knew instantly she was the right designer for me.
Her patience was lovely. Even though I had a medical setback, Deana stayed with me and picked up where we left off when my health was ready.
Every time I had a problem or question she was on it. Often with a helpful, personalized video.
Less than two weeks after the soft launch, I experienced new client inquiries. She created a simple and streamlined client onboarding system that works!
Deana took my ideas and my business principles and put them together beautifully. I’m 250% pleased with the result!
If you’re wondering who to hire for your new website you should absolutely get in touch with Simple & Soulful. I wouldn’t think twice about it.
The reason I hired Simple & Soulful is very simple: people for whom I have great respect for recommended you (Elizabeth Ellis and Regina Vogel).
When we spoke, you were able to share how would you would go about creating a website that could help me connect with my people—my future clients.
The finished product blew my mind—it exceeded my expectations. You really captured the essence of what I wanted to communicate. What’s more—you created a colour palette and custom design that feels perfectly aligned.
I’ve had several websites over the years for various businesses and the problem was always design. It’s hard to know what you want the site to look like. You made that part very simple. You brought so much creativity to the project—you saw possibilities and opportunities that I had never considered. And you created something that feels so bespoke and special.
If you just want a website, working with Deana is a good value. If you want something that reveals who you are to your potential clients and the world, Deana is a great value. However, if you want a website that captures the spirit of your business and creates fresh possibilities with new clients and customers, Deana is an extraordinary value.
She and her team are the best that I have worked with.
When it was time to update my Wordpress site to Squarespace, a colleague recommended Simple & Soulful.
Working with Deana was an excellent experience. I was delighted by her friendliness and efficiency in completing each project phase. My schedule is busy—Deana took the time to interview me and take detailed notes so she could sculpt a compelling message for the site.
Working with her helped elevate my brand—she took my website to the next level and it was worth the investment.
I reached out after I saw the beautiful website you created for a colleague.
While the website design process can feel daunting, I was delighted how supportive, patient, and positive you were throughout the entire process. I feel that we arrived at a site that authentically represents who I am and the message is authentically aligned with the ethos of my coaching practice.
If you've never created a website before, Deana offers an organized process. The materials she provides are easy to understand and help you explore how you want to represent your business.
Deana takes the time to understand your business—she helps you communicate your message with ease so you can attract the right clients.
The Simple & Soulful team came very highly recommended by a trusted colleague.
What delighted me about the project was Deana’s professionalism, accessibility, and creativity. We transferred from Wix to Squarespace and in doing so, Deana solved some key problems for us. The flow of the site is much better now and the site speed is much faster. Additionally, our new streamlined booking system (that she helped us integrate) is working fantastically! Transferring to a new website platform can feel risky, but Deana’s team paid attention to every detail to retain our existing SEO and optimize the pages to perform even better in the search engines.
If you’re considering a website redesign, Simple & Soulful is worth it! Deana is an absolute pleasure to work with—she cares for your website like it’s her own.
Isaac Smith, MAT, LCSW, FNTP | Founder Whole Wellness Therapy
I chose Simple & Soulful because I wanted a personalized website that beams with my personality. I have purchased other “custom” websites in the past but they fell flat…just too canned and generic.
I felt like Deana was my best friend for the last couple of months! We spoke via email almost daily (I felt kind of bad emailing so much) but I was super excited about my new business and website. I can’t believe we managed to perfect it without a single call (beyond the initial call)—Deana’s helpful videos and quick responses made the most of our time. Everything was smooth easy!
You asked if you solved a problem for me and the answer is—OMG yes!! This has been—hands down—the best investment I have EVER made in my professional life and business. With this website, I am absolutely confident that it will generate business. I am SO excited for the future!
Since launching the site three days ago I have gotten compliments from EVERYONE in my network. What’s more—I’m actively growing a team and I've received a full inbox of inquiries😆 Once Google has a chance to index the site and I begin promoting on LinkedIn I'm sure it's just a matter of time before clients start rolling in—VA services are in high-demand (for good reason). We implemented a streamlined client acquisition system on the site—one that saves me so much time and conveys my professionalism at every touchpoint. I’m ready to go!
I’ve worked with other designers and copywriters in the past and WOW—I don't even have the words to describe how this was different. Working with Deana was very personalized to me. I feel like she immediately understood and translated my vision—and she pulled all my ideas together in a tasteful way that I wasn’t able to imagine myself. The marriage of her design, copy, and business strategy EXCEEDED my expectations! I LOVE the spunky personality in my brand message (copywriting)—it’s fun and witty but always stays professional which is a delicate balance that I think is hard to achieve.
If you’re researching Squarespace designers to work with I recommend booking a call with Deana to get a sense of her breadth of marketing expertise (you’ll be blown away like I was). DO IT! You won't regret it! 💜
I found your website from an SEO search and your services were exactly what I needed. I had an idea for the branding and design of my site but I needed help making design decisions and pulling together a cohesive message, user experience, and SEO strategy. I also wanted my site to look more unique and polished (with animated functionality) than a typical out-of-the-box Squarespace site.
What delighted me about working with you were your efficient processes and clear instructions. Your insights are both strategic and practical.
The work we did together (design strategy, copy editing, business consulting, and SEO research) have definitely been a good investment! I needed help defining and communicating my services but struggled to summarise and convey a cohesive message. Deana helped extract the essence of my work and understood the uniqueness and need for what I do.
Immediately after launching the new site (and prior to implementing my promotion and marketing plan), I received compliments and a new booking came in only a few days after the website was live based solely on the updated design and content.
Prior to signing on as a Simple & Soulful client, I was nervous because I had never worked with a copywriter or SEO expert before—I’m happy to say that Deana and Moses were a delight to work with! I've already recommended Simple and Soulful to a friend of mine.
At some point, we need to take a deep breath and commit to taking our businesses to the next level. Deana and Moses do more than help people launch “pretty” Squarespace websites—their business know-how, systems practicality, SEO consulting, and design/copywriting experience really set them apart!
Orlagh O’Brien, Visual Information Specialist & Founder Bo&Co
My only experience with web design was seeing other websites that I was not impressed with at all. It takes a new website visitor 2-5 seconds to decide whether to stay or go so a thoughtful strategy is critical. I’m very pleased with the design of our new website—it is simple and captivating. It instantly gives the viewer important information about our clinic and makes a great first impression.
I was delighted by Deana’s eye for excellent design and her creativity when it came to implementing interactive features on the site.
Working with Deana and Moses solved a big problem for us—in a post-Covid world (where an online presence is more important than ever) they created a website that not only looks great but also has a strong local SEO foundation supporting it. Additionally, the mystic nature of acupuncture can deter many from the experience, however, my new website brings acupuncture down to earth in a cohesive, lighthearted, and simple manner.
Your website represents you and your business. It basically goes on job interviews 24/7 for you. Our new site feels like it’s wearing a precisely tailored, freshly ironed shirt rather than a sloppy homemade get-up:)
Dr. Philip Leu, DACM, L.AC., Co-Founder & Clinic Director Upswng Acupuncture
Simple & Soulful is the whole package—from copywriting to beautiful graphic design to effortless user experience. They do the work to understand your brand and deliver results based on the goals and vision you have for your business.
The project process is seamless and straightforward. I knew exactly what to expect at each phase and where we were with our project timeline and deliverables.
My website went from a static magazine-style site with portfolio photos only (in WordPress—which gave me troublesome issues with slow load time and complicated backend tools)—to a dynamic, engaging sales tool that I can easily manage. I now have a comprehensive content marketing strategy that incorporates calls-to-action from my social media to my website. And I can add services and products to my website that sell directly to my target audience.
The new site works great! For example, shortly after launching, I had a new client who saw me on social media and then vetted me through my website via the Instant Quote feature Deana customized for my site. I’ve also expanded my team.
Deana is such a pleasure to work with. She approaches every interaction with the perfect balance of positivity and professionalism. The value she provides for her services is unmatched.
Sarah Bowman, Professional Real Estate Staging in Atlanta | Sarah Bowman Spaces
I hired Simple & Soulful Creative to design my Squarespace website because their reviews are very compelling.
I appreciated Deana’s flexibility while working with my individual level of tech-savviness (and lack thereof!). I also appreciated her consistency in following up with support and encouragement throughout the entire project.
What impressed me most was Deana’s competence in all areas of website creation. Her experience and skills enable her to solve whatever problems you’re facing when it comes to your online presence. She is truly dedicated to your success and takes the time to understand what your website needs so that your business can thrive and grow. With her in your corner, you’ll get exactly what you want and exactly what you need (little things you probably hadn’t thought about). The breadth of her expertise enables her to do this.
I’m happy about my completed website and feel that working with Deana and Moses (for the website design and Google My Business setup) was a good investment in my business!
Richard Schaeff, DEI Trainer | Culture Change Mentor & Leadership Development Coach
I first learned of Simple & Soulful Creative several years ago when I began reading Deana’s blog posts—I loved her energy.
At that time, I was starting my business and to save money, did my site myself. When it was time to upgrade my site so that it could actually improve my business (rank better, increase client inquiries, and streamline client onboarding), I already had Deana in mind.
Here’s what is refreshing about working with Deana: her attention to detail and follow-through. Since launching my new site, I’ve received lots of compliments about the design and (happily) an increase in site traffic! With the help of Deana’s instruction, I’m restarting my blog and newsletter and will be interested to see how things progress!
If you’re considering hiring the Simple & Soulful team as your Squarespace designers, all I can say is—you’ll be very pleased with the results!
I decided to hire Simple & Soulful based on the recommendation of a trusted coach and colleague. During the whole process, I was wowed by Deana's organization, attention to detail, spectacular thoroughness, creativity, and patience. She and her husband are truly a pleasure to work with.
I couldn't be happier with the website and branding. Deana took my vision, asked the right questions, and brought it to life. My website will be the foundation of my business for years to come; I know that I will see my investment return to me many times over.
It's just been a few days, but already many have praised the site. It feels like a much-needed facelift for the business—one that will take our therapy practice into a new phase of growth. It's a wonderful means of communicating our brand and values.
The SEO services I invested in were extremely thorough. I so very much appreciated Moses for all of his technical savvy and heavy-lifting on the backend. He was diligent about retaining our existing SEO (our former Wordpress site had, of course, been indexed by Google and a few of our blog posts are well-ranked in the search engines…we didn’t want to lose this). Moses ran reports, created a plan, and put specific redirects in place so despite moving from Wordpress to Squarespace, we’re avoiding broken links and maintaining our SEO footing.
Working with the Simple & Soulful team was incredible. In fact, I've never experienced anything quite like the care and consideration they gave to our strategy, design, messaging, and SEO (they even created branded email signature templates and website launch graphics within our Canva account). I was floored every step of the way.
Deana and Moses know their stuff and will create a site for you that is a truly professional online home for your brand and business. If there's one thing I've learned about marketing your business, it's that your website has to shine. Deana and Moses will make your business grow wings and soar. You will see a return on your investment many times over!
Jeremy Mast, MS, MDiv, LMFT, CSAT | Center For Integrative Change
I chose to work with Simple & Soulful after an extended search. I was glad that I didn't give up on the search and found them! I wanted a website designer who understood my line of work and what I needed for a professional and credible website that helps grow my practice.
What delighted me about the process was how Deana was able to elevate my brand (she reworked and modernized my logo and color palette). She took the time to understand my design aesthetic and created a website that aligns with my style. During the project process, she used videos to communicate —for updates, clarifications, and website instructions. This is so helpful for busy professionals. She broke seemingly complicated things down into easy-to-follow steps that I could watch when it worked with my schedule. Plus, I can go back and watch them whenever I need to!
Deana and her team went above and beyond to make sure I was completely happy with my website and they ensured that I felt comfortable using and managing my site before we wrapped up the project.
It was a great investment to work with Simple & Soulful for my Squarespace business website. They’re organized, efficient, communicative, and truly care about their clients. Now that my site is live, I feel confident about having a professional front for my business—one that feels modern, bright, lively, and sophisticated. My site is also set up to build an audience and nurture those relationships. I’m pleased with the result!
Dr. Vivi Hua | International Student Success Coach & Psychologist | NYC
I hired Deana for two reasons: her gifted eye for design and her impressive project-management abilities. This is truly a rare combo among web designers!
Our new site has been a great investment in Calm Again Counseling. I’m tech savvy but it would have taken me a year to create a Squarespace website on my own that was half as good as what Deana did. She brought my vision to life, and then some. What’s more—the process was smooth, easy, fun, and ALWAYS on time (or ahead of schedule). I was so pleased, I invited her as a guest on my popular podcast, Private Practice Workshop (take a listen here).
Clients comment almost daily about how much they love our website. The look, the feel, the message. Our practice, Calm Again Counseling, is perfectly reflected in the brand—it instantly inspires calm. Thanks to the traction we’ve gained with the site, we’re expanding to include more clinicians. Currently, Deana is helping us build out a therapist directory and an efficient client-therapist matching tool for the site.
If you’re wondering if Simple & Soulful is the right design, copywriting, and Squarespace SEO team for you (interviewing a bunch of designers and hesitant about the investment) all I can say is—consumers know in a glance the difference between a DIY website and a website done by a pro who understands great design and inviting sales messaging. Jump in with Deana and don't look back (and prepare to be blown away)!
John Clarke, LPCC | CBT Therapist San Francisco | Business Consultant & Podcast Host—Private Practice Workshop
I had originally made my website myself in Squarespace, but I'm not a designer and I was never able to get it to look how I wanted. My business needed a professional-looking website and you were recommended to me by Jennifer Hennings, who said you were a joy to work with. (And I really liked her site).
I absolutely loved working with Deana. I LOVED the short video answers and tutorials. I also really loved how clear Deana was about the process—what to expect, when to expect it, and when (and when she would not) be available. As a time management coach, I love working with others who have their own time management so dialed in.
This was 100% the best single investment I've made in my business. Worth every penny. My old site just didn't feel professional enough to me. Now I have a site I'm 100% proud of. Also, my old site didn't do a good job of showing the verticals in my business. Now, it's much clearer for people to know exactly what I do, and how to get started if they want to work with me.
If you're looking for an affordable designer who over-delivers on value and is an absolute pleasure to work with (and really, what else can you be looking for), then look no further.
Alexis Haselberger | Productivity & Time Management Coach, Mentor, and Trainer
I decided to hire Simple & Soulful because after talking with Deana, I felt that she really understood me, the work I do, and the look and feel I was wanting in a website. Deana also knew and explained about the extra important things (like how to use ‘header tags’ correctly so they would help with SEO and other things I didn't even know were important for a truly effective website)! It felt too good to be true—someone who understood me and my vision and also knew how to create an effective business website (one designed to sell in an inviting way)…incredible!
Deana's never-ending patience and flexibility (ie. when my computer wouldn't work with her conference platform, she quickly found another way with ease and a smile). Her positivity and kindness mixed with personalized professionalism—it was a wonderful blend of trust, humor, quick response times, and gentle guidance.
I've worked with quite a few website people over the years—but no-one took the time to understood me as Deana did. She took my jumbled thoughts and creative visions and turned them into something more than I could’ve imagined. I feel so grateful!
How the website design process has gone in the past (with other designers)—I had to come up with all of the ideas and the designer simply plugged them in. With Deana? She handled the design, copy, SEO…ALL of it. I have never experienced anything as spot-on as what Deana was able to do after a few conversations with me (and all of that homework!!:). I’m just thrilled with the results!
If you’re wondering if Simple & Soulful Creative is right for you—don't think twice. You won't find more heart-centered, professional, wise, intuitive, informed, supportive, or patient people to work with. You just won’t:)
Why did I decide to hire you? I loved your voice! Haha! Seriously…you are so approachable, calm, and patient. Working with you was totally stress free!
Alongside my nutrition therapy practice I’m also a working mom and restauranteur in Dallas, Texas. The strategy, design, and all the little details you took care of (for example, uploading my brand kit into Canva and teaching me how to easily design ‘on-brand’ graphics for my socials)— you took so much work and stress off my plate! I’m truly grateful! Additionally, the copy you wrote for my site is just perfect—I’m in love with the message you created!
We just launched my site today and I’m already getting great feedback from my followers on Instagram. Working with you was a fantastic investment in my business.
Creating a website doesn't have to be hard, chaotic, or stressful when you work with the right team. And the team I recommend wholeheartedly is Simple & Soulful Creative!
Jessica Aldredge | Certified Functional Nutritional Therapy Practitioner
I had relocated to a new city and knew it was time to re-do my original DIY Squarespace website because it wasn’t helping me get found in my new location. I studied the Simple & Soulful site and looked at many of their client websites and I was convinced I wanted to work with them even before our first call.
What delighted me about the project was Deana’s level of efficiency, organization, responsiveness, clarity in communication, and follow through. I really appreciated that. Prior to beginning, I felt anxious about the website design process, but as we began I realized everything was straightforward and clear. Deana and Moses are both kind-hearted and thoughtful people—not to mention knowledgeable and professional. They were very supportive every step of the way. At the close of the project they made sure I felt comfortable moving forward by providing simple training videos geared to my specific concerns and questions.
Working with the Simple & Soulful team helped me step up my online identity. In the past, I did everything myself. Now—with my new site—the difference in my professionalism is night and day. My site looks contemporary and modern. The user-experience is clear and simple. And the copy Deana wrote is so much more engaging that what was there—she interpreted my voice and created a brand message that feels very authentic to me and my practice.
Deana and Moses have carefully thought through every detail of their own business and will apply that same level of care to your business as well. You will appreciate their ability to focus in on what is important to you and respond to you in an organized, creative, and timely manner.
In terms of results—I was so pleased that after launching the new site I received an inquiry about one of my brand new services (walk and talk) within days!
Susan Drebing, LCSW | Psychotherapist & Counselor in Fort Collins CO
I created my original Squarespace site myself. Over time, my business had evolved and it became clear I needed to revamp the flow and design so it could better support this season of my work. Plus, I was tired of the stress of trying to write a clear and compelling message for my website. Hiring Simple & Soulful was a gift to myself and my business—and I would be hard-pressed to find better people to work with.
Deana's enthusiasm for my project was delightful. It was heartwarming to see her as excited as I was about my business and website!
I also worked with Moses to get a better handle on SEO and put a strategy in place. Both of them made this project a very simple and easy journey for me. They are incredibly knowledgeable and professional in addition to being heart-centered people who truly care about their clients.
My new Squarespace site was an excellent investment in my business. I wanted a site that was beautiful, functional, and authentic. I got that. I didn't want to stress over it. I got that too. They even thought of helpful things that I wouldn’t have known to consider (not my zone of genius)—which is priceless!
Since launching, I’ve received great feedback from my clients and followers. And I’m definitely more confident about directing people to my site. I also love the streamlined booking system (saves me so much time!)—which I am using for both prospective and current clients.
Everything about this was incredibly efficient and no detail was overlooked. I will certainly hire them again!
Cate Baio | Transformational Coach & Daring Way™ Facilitator
Deana and Moses were so warm and genuine, I felt like I was working with longtime friends. The only thing better than that experience was their results. Thanks to their help with SEO, what happened with my website was far beyond what I could have hoped for, practically without trying. Not long after our work together, life circumstances took me away from my website and anything but referral-based work. I'd only written a few posts under their guidance, and I assumed I'd let the ball drop. Several months later, to my great surprise, my traffic had increased more than 10X and my opt-ins at least 5X. At first, I assumed it was a mistake, but no. The Google juice had kicked in, and my number one longtail keyword was consistently ranking in the top 3 results of Google! And it's stayed there ever since.
I decided to work with the Simple & Soulful team because I purposely wanted to hire proven marketing professionals outside my network.
I had begun my Squarespace site myself but knew it needed professional polish to be competitive in my industry. I’m well-versed in technology and knew I could master the Squarespace learning curve, but time is money. I brought in the pros. It was 100% a great investment.
Deana jumped in and was ready to make an impact and add value from the first interaction—no fluff or drawn-out discovery sessions, just action.
Deana, Jim, and Moses are extremely organized with a strong attention to detail. Great support—before, during, and after the project completion!
Ross Reed | Company Growth Strategy Expert, Software Developer & Founder Growtelligence®
I interviewed a few web designers but when I first spoke with Deana I could tell that her expertise went far beyond just making the site look pretty. She did a deep dive into its use for me and for my audience. I loved how organized and well-thought-out the project was at every stage of the process.
Creating a new website that functions as a strong foundation for your business can feel complicated. In those moments when I was unsure, Deana came up with solutions.
There was a point when something still didn't feel quite right about the homepage mockup (even after a few rounds of revisions). But Deana didn’t give up. She offered to get on a call and collaborate our ideas. She made me feel comfortable that she wouldn't stop until it was just right.
Deana was thorough, organized, communicative, and creative—if these are things that are important to you I would recommend hiring her!
Capella Kincheloe | Business Training For Interior Designers
I had an existing Squarespace website that was in dire need of a makeover to simplify many years of ongoing DIY tweaks. Hiring Simple & Soulful was delightful on so many levels!!! Deana can see your big picture and longterm vision—and organize your site to support it. She creates websites that aren’t just beautiful but (equally as important) totally functional with a streamlined customer experience!
There are many variations and options with my services and I hadn’t met anyone who could bring it all together in a simple and soulful way like Deana and her team did.
Working with Deana was an excellent investment in my business—within weeks after launching the new version of my site it started performing better in the search engines and my newsletter signups increased!
Deana is incredibly skilled at making your website something you’ll feel proud about sharing. Additionally, she brings great ideas to the table. For example, I hadn’t thought of this but she saw I had meditation recordings buried on my old site and she repurposed them as an additional opt-in (which is performing great!). I also appreciated the helpful tips and tricks she shared so I can continue to enhance my SEO going forward!
I became a Simple & Soulful client after being referred by a friend and happy customer.
One of the delightful aspects of working with Deana is that she creates easy-to-follow training videos to give personable and clear instructions for every phase of the project. This was a great way to feel connected. It was also a concrete, practical way to walk me through stages of the project—I always knew exactly where we were at and what I needed to be working on.
I love Deana's approach to design—she really listened to me. She also did her own research. In the end, I felt like she absolutely understood my aesthetic and created a brand and website experience that feels true to me. I feel very confident sharing my website with prospective clients.
Probably the best part of working with the Simple & Soulful team is that the design, copywriting, and SEO are all wrapped together into a seamless strategy. I loved working with one person from start to finish on a variety of project components that would normally need to be hired out to different freelancers. This saved so much time and money. Plus it made the project feel so easy!
There were moments when I felt angst about getting my company off the ground and putting myself out there in a new way. Deana was kind and helpful. She offered suggestions to help me hit the ground running—things like choosing a URL/company name, or how to best collect client testimonials, or how to keep the logistics of running my business simple. She gave me practical advice about a video content idea I had been considering.
Deana and her team do a great job. I really appreciate that Simple & Soulful is a one-stop shop that includes professional copywriting, SEO, and Squarespace website design. I'm happy I chose to work with them!
Jennifer Liu | Leadership Consultant & Corporate Trainer | ThriveOn Leadership
(Happy Repeat Customer)
We created my original site three years ago and while I still loved it—it was ready for a refresh. The best part of working with you is how you can take my vague ideas, understand them, and translate them in ways that engage my audience on my site! For example, what you were able to do with the podcast section on my home page is truly magic! It's just those small details that make such a big difference!
Hiring you guys to create my website is the BEST investment I've made in my business—hands down.
Prior to hiring you I was struggling to make a booking. In a few short months, I was booking thousands of dollars worth of speaking gigs! My website helped launch my career on an international scale. Even though I was based in Sydney, Australia I had a principal in Idaho, USA reach out to me because he was so impressed by my website. That turned into my first USA tour—which grew into speaking all over America and reaching hundreds of thousands of teens with my powerful message of resilience.
My site presents me as an authority and expert in my field, but also mixes in my warm personality which is important for my target market. You’re so good at striking a balance between friendliness and expertise. I work with a lot of teachers and parents—and I consistently hear how wonderful my website is! In fact, I've had numerous clients tell me they've booked me simply from how professional my website is.
Your website is the most important touch point for your business. There are places to take short cuts and try to DIY your marketing—but your website is not one of them. It's the greatest way you can generate sales, but also one of the quickest ways you can lose them if not done properly. It’s critical to have your site set up to sell as efficiently as possible. While there are a many Squarespace website designers to choose from, Simple & Soulful is in a class of their own and worth every cent. They truly care about helping their clients succeed and they work hard to ensure that your site isn’t just another “pretty face” but a strong and streamlined digital foundation for your business.
From the bottom of my heart—to you and your team Deana—THANK YOU! One day I hope the stars align and that I’ll have the chance to thank you in person with the biggest hug ever. Hiring you as my website designer has changed my life because it made what used to feel like a crazy dream a reality! I’m thrilled that my website helped my business take off and I’ve been able to create my career as an international speaker making a positive impact in the lives of teens all over the world!
Kate Fitzsimons | International Youth Resilience Expert, Speaker & Coach
The first thing that caught our eye was the variety of aesthetics that Simple & Soulful has in their portfolio. The previous clients also seemed to be small-scale, boutique-like businesses (like ours). After speaking with Deana and learning about the very organized and step-by-step process they have set up, we felt confident that we would be in good hands and that nothing would fall through the cracks.
We greatly appreciated how patient the Simple & Soulful team was! We had very specific desires, and it took a while for us to come to some final decisions. They were very understanding—even when when dealing with "nit-picking" tweaks.
Our site has a lot of information, and Deana did a great job in finding a way to present it all without overwhelming visitors. She and her team also figured out a number of technical bumps along the way as well. We've received many compliments since the site launched. It's also great to feel confident and proud (and even excited) to send people to the new site!
What is different about working with Simple & Soulful the streamlined organization of everything. Deana has developed some excellent client-resources that ensure a smooth project.
Working with the Simple & Soulful team was an absolute pleasure, and we strongly recommend them to anyone looking to build a new site. Deana did an excellent job giving our brand a refreshed look, and she was very receptive to our feedback throughout the process. Moses and Jim also went above and beyond when it came to fulfilling our vision with custom functions and features that create a wonderful UI and UX.
Thank you Simple and Soulful, we are very excited to debut the new Ivy Link website!
Adam Nguyen | Founder Ivy Link Admissions Advising & Test Prep
We had DIY’d our previous Squarespace website and ran up against our design limitations. The site lacked the professionalism we knew was necessary to help our dog daycare/grooming business grow. While we were hesitant to work with a designer, we trusted our heart.
The way Deana captured the Wags 2 Whiskers message and personality is simply remarkable. It was Deana’s idea to include our dedicated team of animal lovers in our photography along with the awesome dogs who visit our home away from home. Brilliant! Our clients LOVE seeing their pets on our site! Additionally, new clients have told us that they came to us because our new website feels so warm and welcoming. We hadn’t heard that before (with our previous site).
We’re happy to say that since our new website launched four months ago, we’ve experienced an increase in inquiries, sales, and newsletter signups. Additionally, we’re now in the beginning stages of expanding to another location.
Simple and Soulful set the bar very high in terms of working with a professional Squarespace designer. Deana and Moses infuse passion and heart into everything they do and you get the very best from them. In fact, we’re continuing to work with them on a new project phase. We’re implementing a targeted SEO and content marketing strategy along with streamlining our customer acquisition process to expand our brand’s online presence in our very competitive market. We couldn’t be more excited!
A friend recommended Simple and Soulful to me because of her excellent experience. After meeting with Deana, I was sold because of her ability to merge a structured process, with individual understanding, and a genuine kindness and understanding that permeates her work.
This process was delightful because Deana uses videos prior to follow-up calls so that she can walk you through the work and give you an understanding prior to design review meetings. This was really helpful for me because it gave me time to process the work prior to our time together.
Working with Simple and Soulful was a great investment in my business—in particular, the focus on pre-work. Understanding your own goals and articulating the outcomes you want are extremely helpful not just for a website but for clarity around your business model as a whole and how you are seeking to change it.
Since the launch of my site, I’ve had the ability to demonstrate my work and provide examples to potential clients prior to our initial call. It has been extremely helpful.
If you are looking to hire a team that works to understand your business, your personality, and your goals without a cookie cutter template, this is the right decision for you.
Lindsay Martin | Healthcare Improvement & Innovation Expert | Founder I-Squared Consulting Group
I’m a happy repeat customer (this is my third time working with Deana).
I wanted to evolve, expand, and optimize my site to better support the current phase of my business and using Deana once again was my first (and only) choice. I’ve continued to work with her over the years because of her wicked-smart copy and the strategic advice she offers to help me make key business and marketing decisions.
Hiring a professional Squarespace designer is a great investment when the design and copy deliver upon specific goals. With this iteration of my site, Deana solved some problems due to DIY tweaking over the years (by me). Her redesign got me back on track and helped me claim the space of my expertise through clear and concise messaging.
Within a month of the relaunch, multiple prospects reached out to me saying they found me via Google search so obviously the work she did with copywriting and Squarespace SEO optimization has paid off.
You want Deana working on your site. Her positivity, design and copywriting chops, and expertise in this space will add so much value to your site beyond what's typical with other website companies. I trust her implicitly with my business and the work she's done is incredibly valuable to my continued success.
She has become my only choice for website design and consulting and I recommend her to anyone needing an excellent business website.
Cecilia Gorman | Manager Trainer + Leadership Development Expert + Keynote Speaker
I was in a hard place with my website design, development, and SEO when my original web designer left me with a shell of a website. I knew enough about Squarespace to fix and customize a lot of what she left me, but there was still much I needed help with that required custom coding and experience well-beyond my skill set. When I explained my problem to you guys, you came back and told me that you could fix everything within my budget, and you truly did! You guys have been 110% since the moment I hired you. Committing to deadlines and exceeding them!
After you successfully corrected my design issues I booked a Squarespace SEO consulting session. Your expertise and insights helped me create a winning Squarespace SEO and lead capture strategy that I'm already seeing results from in just a few days. I feel much more confident moving forward because I know exactly how to manage my site to keep seeing the positive results compound over time.
I've worked in the creative world for nearly a decade and I have to admit that I've had more poor experiences with full-suite web design/SEO companies than good, but working with you has been the most positive experience in the web design space I've ever had. In the past, I've been taken advantage of (at worst) and received very unexciting results (at best). Simple and Soulful absolutely changed my understanding of how positive an experience this all can be. I've worked with enough creative companies to know that the experience you offer your clients is as common as a needle in a haystack!
Thank you for truly caring about your clients and our needs!
Steven Foster | Foster Creative | Award-Winning Wedding Videographer
Deana and her team are professional, affordable, and provide a high quality of work. Deciding to create your own website can be a scary thing, but rest assured, Deana will do the job right and she will exceed your expectations! She brings creative, technical, and marketing experience to the table, plus much more when working on your project. Because her team is small, there’s a close and personal feeling working with them that you just can't get with larger firms. It's certainly a warmer, more enjoyable experience.
We are thrilled with the design of our new digital marketing website and really appreciate how quickly she adjusted the site according to our vision. Overall, we would highly recommend Deana and her team!
Todd Lindeblad | Digital Marketing Expert | Founder Lindeblad Marketing
I hired Deana for a few reasons. First, she has such warm and friendly energy. Plus, I loved the writing on her website—I really resonated with her and wanted the copy on my site to feel that way too! Additionally, I LOVED the other sites she's designed. Most designers don't do everything (strategy, design, copywriting, SEO, branding, and business consulting) but she does. She also gave me really smart advice. I would have been crazy not to hire her:)
My new site is so much nicer than I could’ve imagined. It really looks like it cost 10x what it did. Plus, Deana did SO much more than I expected. She totally went above and beyond—making sure I have everything I need.
I now have a lead magnet, a gorgeous email setup, a blog that looks amazing, and a stunning site that is designed and written to sell. Before working with Deana, I felt overwhelmed because I didn't know how to make any of that happen.
The process of pulling everything together with her was so smooth. When I’ve worked with others in the past, I had to manage a bunch of individuals only to get inferior results. This time? I was able to sit back and relax. She literally took care of everything.
If you want someone who knows exactly what she’s doing, hire Deana. She's the real deal and will take care of everything for you so you can spend your time focusing on the stuff you're great at.
I really am blown away by my experience with Simple & Soulful and am so grateful to Deana and her team!
How often do you find a creative designer, user experience expert, and talented copywriter in the same package? I was absolutely gobsmacked at your ability to take the essence of what we do and express it in such clear, compelling, and valuable words. I thought we were only hiring a website designer, but that description doesn't even touch the full value of what you provided.
Working with you is possibly one of the best investments we've made. Developing and launching a website is a maddening process, and we were more than a little bit overwhelmed. You took that problem off of our hands and created a fantastic piece of work. The savings in therapy bills alone made this a great investment.
Your combination of creativity, design taste, practical strategy, rapid responsiveness, tutorial videos—all wrapped in a package of a consistently cheerful disposition added up to an experience we have simply never had with any vendor or partner before. I'm confident our new site will yield great results—and it's a place we feel proud to send our clients and prospects.
In a world crowded with so-called experts in web design, marketing, SEO, copywriting and the like, it's so rare to find someone who actually delivers on their promises. Simple & Soulful not only delivered for us—they blew us away and I'm confident they'll do the same for you!
I found Simple & Soulful through a Google Maps search for "Squarespace web designer." Yes, I used Google Maps to search because I was hoping to find someone local (Bay Area), but alas, S&S popped up on the first page. I took one look at their website and just went with my gut and booked a free consultation. I knew within seconds that Deana, would be the right person to work with, and that's why I decided to hire Simple & Soulful for our website redesign.
I'm a visual learner so, the fact that Deana would send me quick video tutorials with voice-over explanations (talking me through something whenever I asked a question) was one of the most helpful tools I've ever had when working with a designer. This was new to me and I never want to work with anyone else ever again because of it!
Since the launch of our website, I've gotten countless compliments which has been encouraging. It's nice to know that I chose the right company to help see my vision and create something new and fresh for us.
Regarding the copy, this was the first time I’d hired a professional copywriter.
In our industry (medical), it’s sometimes easier to write our copy in-house due to regulatory and quality policies. Deana wrote in a language that is easy to read and comprehend, but still complies with regulatory standards. It’s nice that they offer SEO and copywriting services because it compliments the whole process and I definitely don't regret paying for that.
Working with Deana and her team, is an absolute delight. She provides everything to get you started and stay organized. There is no hidden agenda. The fact that I could just email a question and receive a quick video response with her voice, was the most helpful tool to me. If you want a company who cares about your vision, has good taste, is completely professional and graceful…then you won't be disappointed.
It was a pleasure working together and I'm already thinking about working with them again on the next website update!
Abbey Taylor | Director of Clinical Marketing | Aveta™ System Meditrina, Inc.
I reached out because after DIY-ing my Squarespace website, I knew I needed expert help with design and copywriting. I had just relocated and wanted to hit the ground running in a new, competitive market. Working with Simple and Soulful on the new site was one of the best investments I’ve made in my business. I only wish I had done it years ago!
Now, that my brand is polished and my message is clear, I find it much easier to speak with prospective clients about my services. Everything feels consistent and cohesive. Plus, I’m much more confident in the direction I'm taking my business.
The investment to hire Simple and Soulful was worth its weight in gold. I love my new website and would hire them again in a heartbeat (which I plan to do for future projects). Everything about this experience was a delight!
Cara Bartleme | Professional Elopement Wedding Photographer | Founder Wild Earth Weddings
We were referred to Simple & Soulful by a trusted friend and after our initial meeting with Deana we were sold. They seemed honest and straightforward in their approach, and we felt they would make a good partner to work with us on improving our website.
We were delighted by how friendly and over-the-top service oriented they are. Deana's videos explaining everything we need to know are really excellent! We’d never worked with anyone who took the time to create easy-to-follow video lessons as part of their project process.
Working with them was definitely a good investment for us. We needed a better look and feel to our website and wanted to improve our SEO. We also needed a site that is maintainable and scalable going forward. All of these concerns were addressed 100%. They listened to us and delivered.
The most exciting thing is—within the first month of launching we received two real and hot leads directly related to our core ERP services. Prior to launching our new site we had not received a lead like this (EVER!).
We had a great experience working with Deana and Moses and the solid results we received shortly after launching are truly what matters most!
I hired Simple & Soulful because my Wordpress website was outdated and hard to navigate. It was also frustrating because I had to hire someone anytime I wanted to make simple updates.
Deana's process is so organized. Her process also aligned beautifully with the work I was doing with my business coach. Make no mistake— Deana isn't just a web designer. She is a true creative branding coach, who happens to have expertise in web design.
Deana and her team are worth their weight in gold. If you spend money elsewhere, do so at your own risk. They solved so many problems for me. Working on my website is now an exercise in productivity. When people reach out through my site, I get the information I need—where I need it. When I want to blog, I can focus on writing and not on figuring out how to even get into my blog. When I want to edit language anywhere on my sight, I can pop in and knock it out without spending major efforts to do so.
Deana is just wicked smart. She's fiercely organized—so even if you aren't—her approach is contagious. Prior to working with her, I always felt like the person I was working with was doing me a favor. They used technical jargon that frustrated and alienated me. With Deana, I felt relieved and with each call, I was getting closer and closer to launching something I would be delighted with. Mission accomplished!
Working with Deana and her team was worth every single penny!
I had already been using Squarespace for years—and while I was able to create a functional website myself, I was ready to take my website from functional to fantastic. I found Simple and Soulful Creative via an online search and really liked the visual and written content on their website. They seemed to really understand how to market a small business in the online world.
From the get-go I was impressed with the level of organization and ease of communication—two very important qualities when entrusting someone to help you create and build a brand and online presence.
I had a vision for my brand and website and prior to working with Deana I’d hired other freelancers to help me bring it to fruition. Unfortunately the project always fell flat. I loved how Deana made sure that she truly understood my business and vision before starting her design process. Without a doubt, the decision to hire her was an excellent investment. My business has been thriving more than ever since our new website went live. We’ve experienced a definite increase in website traffic, client inquiries, and new customers. Additionally, we get many compliments from friends and strangers about the welcoming vibe and ease of experience. I would do it again in a heartbeat and I refer my friends and colleagues whenever I get the chance.
I whole-heartedly recommend hiring Simple and Soulful. They were such a joy to work with and I could not be happier with the beautiful results and the many ways that my business has benefited. I wish I had found them sooner and I can't wait to work with them again on my next project. Honestly, I truly loved everything about working with Simple and Soulful! I am so very proud of the work we did together. Thank you for bringing my vision for the website to life!
Dr. Liz Orchard | Founder & Owner | Be Well Natural Medicine
I hired Simple & Soulful Creative to design my Squarespace website because I was drawn to Deana's simple, stunning style as well as her easy and caring way of working with clients. During the process, I really enjoyed talking to her—which helped clarify what I wanted to say about my business. The words she chose about my work made me see myself in a new light! I wished I could talk to her more!
Deana is a gifted designer and copywriter. She easily creates a trusted space for her clients to be their most authentic and best versions of themselves. As a solopreneur, it's easy to get isolated (sometimes even discouraged) and forget who you really are and why you are in business in the first place. Deana will not only help you rediscover your core purpose but she will shift things into precise focus and help you see your path forward in a new and exciting way!
My project took a bit longer than originally expected, but that was not Deana's fault. I greatly appreciated her patience with me as I struggled to figure out how to how to define and present my services.
I've always been a DIY-er, but I am grateful that I got help with this one. My website looks 100X more professional because of it!
I decided to hire you to help me with my affiliate store design, SEO support, and blog consulting because your website explained everything so well and I love that you offer such a broad amount of services in one place. Plus I had Googled something regarding Squarespace SEO and your site popped up first—so it was a positive sign about your SEO services.
I absolutely love your organized process and educational style of working with clients—from the emails, to scheduling meetings, to the fantastic training videos. As a result of our work together, I now have a better understanding of SEO and Squarespace. I am finally able to build out the affiliate shop I’d been trying to create. Additionally, my blogging process is much more streamlined (and strategically optimized).
I’m much more confident in my abilities to manage my site and grow my brand visibility moving forward. Now that I have a better handle on how Google and SEO works, I’ve been able to make specific updates to my site. I’m very excited about the future of my site because I finally have a strong understanding and foundation to build from.
I’ve worked with many mediocre computer services and consultants in the past that cannot even compare to Simple & Soulful. With those experiences, I was often left with confusion, wondering what I had even paid for. Alternatively, Deana and Moses’ services included thorough implementation, Q&A phone meetings, template designs, organization recommendations, tip sheets, and training videos. Everything provided was top notch and I couldn’t be happier.
Simple & Soulful will exceed your expectations because they truly excel in the field of Squarespace design. They provide streamlined services and it is such a pleasure to work with them. They are creative, timely, helpful, and I’m beyond happy with the SEO and affiliate store design we’ve completed in phase one of my project. I’m a very hands-on business owner and the work we did thus far was just what I was seeking. I highly recommend their services and look forward to working with them again as we redesign the rest of my website.
We hired Simple & Soulful because our business is in rapid growth mode and we needed an updated website to reflect and assist us with our new position in the marketplace. Besides solving the problem of an unattractive website (we are in love with our new look), your company helped organize our site so it’s easier to navigate and speaks more directly to our target market. We’re also very appreciative of your helpful suggestions that will enable us optimize our future marketing efforts. This redesign was definitely a worthwhile investment in our company's future.
Our team was delighted and surprised by the video explanations and easy-to-follow tutorials—which made it easy to understand the design changes to our site and also how we can continue to improve our search engine results in the future.
All the tasks in our project timeline were carefully completed with absolute transparency. And when we requested changes, our feedback was happily accepted and the adjustments were implemented quickly.
You will never have a more seamless transition to a new and improved website. Hiring Simple & Soulful is like hitting the easy-button when it comes to excellent website design.
Jennifer Kustudia | Marketing Director | High Conflict Institute
I interviewed multiple designers but decided to hire you because you were a great match for my business philosophy and creative aspirations. I also loved your wonderful portfolio of completed website projects.
I was totally delighted by your amazing creativity, complete attention to detail, thorough organizational skills, commitment to collaboration, genuine passion for your work—and simply being one of the nicest people I have met in business.
Working collaboratively—using cloud-based technology for file organization and concept sharing, online scheduling, and video conferences—all of this contributed to an efficient process and was surprisingly easy to use during the project.
You solved several problems for my business. The most significant was branding. My website is completely professional, elegant, well-organized, and has totally captured my business and brand. My logo is both meaningful and timeless. I couldn't be happier!
Since launching the new site I have received numerous compliments and, in conjunction with our marketing activities, it has contributed significantly to an increase in online inquires. My sales have increased which has elevated my confidence and helped my clients feel confident in my business as well.
This was my first time working with a designer and I must say—you have set the standard for excellence. I have no desire to look elsewhere for these types of services.
I hired Deana to write the copy for my website because it’s obvious she really understands authentic copywriting. She creates a human connection but also knows how to sell.
Working with Deana solved a huge problem for my business—my site had been a dead zone because I hate writing for myself. I’m an excellent strategist and designer, but strategy doesn't matter if you can't convey the right message.
This was a refreshing experience compared to other copywriters I’ve worked with. The last copywriter I hired had HER style and that’s how she wrote. There was nothing authentic about it for my website and it didn’t feel right. Deana’s approach and process is different. She gets inside your head and is able to write in your voice. I was delighted by how easy it was to get good copy that really reflected my business and me. I can't believe how long it took me to make a decision and hire someone—it was so worth it!
One week later Tori sent this note—Just got an easy sale thanks to my new website! Purchased some high-end pillows over the phone and needed to give my email address. He looked up my site and 20 minutes later we've got a big project booked :-)
I hired Simple & Soulful because they design the best looking Squarespace sites around. I was completely delighted that we launched on time and the site looks fantastic! Additionally, the copy is spot on. They even threw in a few extras like: a blog template that we can easily duplicate (which streamlines our content marketing), an opt-in pop-up, and assistance hooking up our email newsletter system! So appreciated!
This was an amazing investment for Marketing Magnet. In the few days since launching, our site visits have increased and we’ve definitely received compliments.
I've built websites with every major agency in the US—projects worth over $1M and I can honestly say this was the easiest, best managed process I've ever had. Thank you!
I was referred to Simple & Soulful by someone I trust because I wanted an easy and transparent website design process.
Deana balances candor with care. She was direct, clear, and made me feel like my thoughts and desires mattered. I appreciated how she was able to create what I wanted even before I knew exactly what that was! Prior to working with Simple & Soulful, I felt overwhelmed and intimidated about creating a logo and professional website. Deana’s questions, ideas, and insights helped me clarify how I want to present myself online. The process was collaborative, efficient, and most importantly it felt GOOD.
I’ve gotten stellar feedback on my website since we launched. And I notice that I feel proud to share it with others.
One of the reasons I wanted a new website was to create a single cohesive story and message about my multidimensional consulting, writing, and practitioner services. Deana was able to achieve this effortlessly with the design and the written content.
My site has been shared widely and people have responded with many compliments on the professionalism, ease in navigation, and high quality design. In fact, one of my employers is using the site to share with potential sponsors about my professional identity.
If you want support and guidance in how to present your brand online, Simple and Soulful is the answer. Each conversation with Deana, email exchange, and personalized tutorial video makes you feel like you’re an absolute priority.
From start to finish, this experience was amazing!
Lia Love Avellino | Psychotherapist & Writer NYC | lialoveavellino.com
Simple & Soulful was a recommendation from a friend who also does websites and social media work. I hired Deana because in the In the end, I like Squarespace and Deana is a rockstar!
I’ve worked with other website designers and this experience differed greatly. First, the ease of conversation and tightness of the process was very efficient. We simplified my old website dramatically while adding in many new features that my previous guy was not interested in doing. Instead of focusing on "bells and whistles" my new site feels like it’s built on foundational marketing strategies that are meant to drive action and response.
I think it’s so important to work with someone who really understands your vision and listens to what you want to accomplish. If there is a disconnect, you will not get the end result you’re seeking. Instead, you’ll just get an expensive website.
Working with Simple & Soulful was a necessary (and great) investment for Karlsrud Company. We needed a rebrand and are thrilled with the end result. Since launching, we’ve seen an increase in traffic! You should hire them:)
Michael Karlsrud | Executive Business Coach & Speaker | Karlsrud Company
I found Simple & Soulful Creative via Squarespace and loved their portfolio work. I’m happy to say, Deana and Moses exceeded my expectations in understanding my goals and style; and the way they integrated technology in the workflow process was wonderful. I really appreciated the great communication, creativity, listening, and follow-through.
I could not be more pleased with my revamped website!
I researched a lot of web designers and connected with Deana's beautiful work. After watching some videos and reading her blogs, I knew we would be a good match.
Deana has a magical, intuitive ability to connect with her clients and make their vision come to life. It's as if she was reading my mind :) I am absolutely thrilled with the copywriting she did for my website. Not only did it save me tons of time but her writing is beautiful, clear, and sincere. She is super organized and made the whole website process stress-free for me. But on top of all her amazing skills—she is a genuinely nice person. I wish we lived near each other so we could hang out!
I was considering designing the website myself but knew it would take way too much time (plus I didn't really know what I was doing). I was so happy to hand off my ideas to someone I trusted and really liked. It was exciting to watch everything come together.
I've gotten so many compliments on the website since it has launched. "This is the most beautiful website I have ever seen." —that was the best compliment so far!
It was very important for me to work with someone that would really listen and hear what I wanted in my website. Someone that would "get me" and understand my vision. Boy…Deana exceeded all my expectations! I love my website!❤
Ginette Kort | Medical Intuitive | Bioindividual Nutrition Practitioner | Holistic Health Coach
I hired Deana and Moses because I liked that they offer the whole package: great design skills, copywriting ability, business savvy, and SEO knowledge.
You really can't divorce the copy from the design and the business goals; they go hand-in-hand. I could tell from their own website, samples of their work, and subsequent phone conversation that Deana and Moses got that. Websites aren't just pretty paintings; they need to help you achieve your business goals. I felt that the Simple & Soulful team really understood that. (Not all designers do.)
What delighted me about the process and result is how well Deana was able to translate my rambling answers to her "homework" questions (and sometimes the inner workings of my brain), into the essence of what I was hoping to communicate to my audience in both a verbally and visually compelling manner. I also loved how well organized Simple & Soulful's process was. It made it easier for me to stay on task, and it also inspired me to make some improvements in my own business processes, which will become even more important as I grow. Last, I thought it was fantastic the way Deana made short instructional videos to teach me how to use my website so that it could truly be a turnkey website—which is exactly what I wanted.
Though I've written business copy before, I don't think I'm particularly good at it, didn't really know the current thinking about website copy, and I just really didn't want to do it. It would have taken me hours, and I probably still would not have a website today! Deana just took my project brief answers and notes and ran with it. She also helped solve website navigation issues that, at first, didn't always have obvious solutions. She was always ready and willing to help me think through these kinds of decisions, which go way beyond just simple design decisions.
I have gotten so many compliments on the site from former clients and new/prospective clients for whom my website is a first "touch point." Having such a professional, well-written, and well-designed site has enabled me to expand my marketing efforts.
Simple Soulful is one-stop-shopping in the very best sense of that term. You can hire separate copywriters and designers, but that makes the whole process more difficult because often the copy dictates the look and vice versa. I really liked that Deana marries the two skills, plus adds her strong business acumen to the mix. She also clearly pays a lot of attention not only to producing a beautiful and professional end-product, but also the process of getting there. Not many designers do that.
Just hire them, period. I had interviewed other designers, but none of them had the whole package the way Deana does—of great design skills, copywriting ability, and business savvy. It's probably one of the best experiences I've had contracting creative work—or any kind of work.
I hired you because I was impressed by the elegant design of your sites and by how they are specifically tailored to the marketing needs of a business owner (instead of a bunch of cool-looking but impractical stuff). I am amazed by how thorough and organized your process is. From the intake form to the clients-only resource page, you really seem to have thought of everything. I also appreciate your high level of transparency and willingness to share your resources. I'd never worked with a web designer before, so it was great to be able to generate the vision collaboratively and then have you produce a high quality product. Also, you sourced a developer for the custom coding we needed on the About Us page, which is something I'd previously tried to do myself, to no avail.
I really appreciate your structured, systematic, organized approach. Very professional. Also, you were attentive and responsive at every stage!
We have gotten a bunch of compliments on the new site! Thanks a lot!
Dr. Jonathan Horowitz | SF Stress Director and Owner, Licensed Psychologist
I decided to hire you because I loved your website—the design and style resonated with me and I knew you would be able to create the vibe I was wanting.
Working with you was absolutely a good investment! I think the visual experience is so important when you are providing services. I feel like people can now see very quickly why they would want to buy from me, and also because the website looks so good they have confidence in what I can provide for them.
I really enjoyed how seamless the design process was. I also loved the personalized instructional videos you created for me! I am totally planning to start doing that with my customization clients. It was so nice to hear your voice and see it all in action.
If you're considering hiring Deana and Moses, you will truly feel personally cared for from start to finish. And you'll end up with a website that works for you and your goals. The client homework they assign is comprehensive and I can clearly see how all of my wishes were incorporated into the site.
Less than two weeks after launching the site, I was honored with an award from the professional association in my industry that covers the entire United States—it's an incredibly big deal! I feel like the confidence I got through working with you on this project definitely played a role in helping me get to this point. Thank you for everything!
Annie Frisbie | Professional Lactation Consultant, Business Coach, and Author
Simple and Soulful was a referral from a friend who has hired them a few times and expressed the simplicity of working with them. During my initial call, the process appeared to be simple and well-organized. The strategy and timeline are set-up from the beginning—which I find to be one of the main keys to their success.
I'm based in Chicago and I loved that we were able to accomplish this all remotely. During my project, both Deana and I experienced some personal struggles with ill family members that made it necessary to take a short pause. Talking on the phone, on a personal level, helped refuel each other to get to this magnificent end result!
The big problem that was solved by working with Deana and Moses is—finally, my online presence and message is right on point. The feedback I've gotten on my new website has been amazing!
This was the first time I hired a professional and you can definitely see the difference. The project prework (which is a workbook that helps you explore yourself and your business) helped me realize exactly what I want and gave me the ability to communicate my vision. During the design feedback calls, Deana shares her screen so you can collaborate and edit in real time—which I LOVED!
If you're on the fence about who to hire for your website, all I can say is hire Deana and Moses. You truly won't regret it!
You all run a business—a simple but really soulful one—with immense structure and attention detail. I have hired freelancers and small agencies in the past, but they all underperformed in relation to their work product or outlook. With you guys, I felt a full-on commitment to my project, as if I was your only client for a short time. This feeling was immeasurable, and one that I truly appreciated.
Working with you was a great investment and one I plan to further in the near future. I'm enjoying compliments and confidence!
I was really delighted by the support I received after the final payment was proffered.
If you're on the fence about who to hire for your website, just schedule a consultation...then decide!
I had never had a website designed before. What I really liked is that you made the whole process simple to understand for people who are not into web design at all. This was a journey of clarifying my message and getting really clear on how to present my services. I appreciate that you were willing to tweak design and copy here and there even if at first you were skeptical. I've received a lot of compliments on my new website. People like the energy that resonates from it. I like the credibility that the website gives me!
I always love working with you because you're not only a fabulous designer but your copywriting is amazing! You have a magical talent to take my not quite flushed out ideas, and put them into words that attract and convert customers.
There were many challenges that came up during the Empowership project, from finding 3rd party tools to support our sudden influx of participants to solving hurdles of becoming global—and through it all, you were there in the trenches with us researching and offering solutions. We couldn't be more grateful and appreciative of the ways you went above and beyond (as always).
You saved me tons of time and energy trying to do everything my own, and the final product far succeeded my expectations! Since kicking off our 1-year learning and development program, we've had 700 women register, across 60 companies and 25 countries!
I just wanted to share: not one, or two—but THREE potential clients all gushed about my website over the phone this week, saying how they really resonated with my story and how it made them say, "Yes! That's me! That's what I want too."
Plus they're all awesome people who are exactly the type of client I want to work with. So THANK YOU for helping me tell my story in such a compelling way and attract my ideal clients!
I also want to thank you for making your web design process so transparent. You did a FANTASTIC job making a complex process seem clear and easy. You were efficient and effective in onboarding me as a client, keeping me in the loop every step of the way, and making sure I knew how to use my wonderful website and all its parts once we wrapped up. So...thank you AGAIN for being awesome! You are truly a gem.
I needed a modern and mobile friendly website to help grow my business and some coaching around how to use my website to my advantage. I really enjoyed how easy it was to communicate with you and that you have a very successful design and business approach that really works!
Together we created an awesome site! I love your copy, and design choices. My new website is exactly what my business needed and it's so reassuring to know I have someone I can go to in the future as my business grows.
Most importantly, I feel like I got so much more than just a website. Your willingness to share you experience with starting your business is very relatable and the resources you shared during our coaching sessions gave me so much direction.
Since working with you, my website has seen some wonderful traffic. I'm on page one in Google searches...without having written a single blog post! I consistently get compliments on my website both from clients and other entrepreneurs, and have stayed as busy as I can handle with two preschoolers at home (consistently 3-6 clients at a time)."
Karolyn Kritikos | Pediatric Sleep Consultant | Sleep & Sensibility
I hired you because you came highly recommended from a friend who adored working with you.
Your bubbly, gracious personality was an absolute delight! The original idea of rebranding my website was totally overwhelming to me, so I loved how structured our plan was. I always knew where we were on our timeline and that was so helpful.
While my friend raved about your copywriting abilities, I experienced, first-hand, how masterful you are with words. In the project workbook you asked me to describe my services in more of a conversational tone rather than technical/science-based. As a result, you made the text on my website feel personable and easy to relate to.
Throughout the project, you have always been kind, compassionate, open to feedback/criticism, and joyful. Additionally, you are impeccably structured. It's rare to find such a great creative who is both grounded and task-oriented. I felt I was in the best hands possible throughout this entire project. I think if more of us chose to show up in business with these traits, the world would be better off.
My new website takes my business to the next level of professionalism. Everything is more automated, contemporary, and stylish. Additionally, I'm getting more comments and feedback then I ever received before with my old site. I've expanded my online presence and increased my client base from the Chicagoland area to anywhere in the world. Now I can spend more time working from the comforts of my own home. I love it!
Jennifer Stanley
Certified Traditional Naturopath & Colon Hydrotherapist | From Scratch Wellness
We've worked with hundreds of clients over the past seven years and have many more awesome launch stories to share (but this page was getting too huge)! Want to keep reading? Enjoy more client love letters right this way. →