I design simple websites for soulful businesses.
I call people who truly love what they do—soulful entrepreneurs.
These beautiful, inspired people are my clients. They would rather spend their energy sharing their unique gifts, rather than fussing with technology that sometimes makes them feel crazy.
My soulful work is simplifying the branding and website design experience so you don't have to worry about it.
I have a unique approach that gets fantastic results because before we start the design process, we create a solid and strategized foundation based upon:
1 // Your unique value proposition
2 // Your ideal customer
3 // Your business model
4 // Your business goals and strategies
My pre-project homework literally extracts this information from your brain so I can create a website and write copy that generates leads and converts them into customers to help get your business off the ground.
I'm Deana Ward. I'm a Squarespace website expert, writer, and soulful business coach.
Why this matters:
My unique and comprehensive skills will save you time, money, and headache. I understand the challenges of building a soulful business online— what really works and what doesn't.
The other nice thing is...your project won't bounce between a lot of different hands. You'll work with one person—me—from start to finish.
I'm a little obsessive about creating websites that:
- Are created with a fun, organized + refreshing process
- Have the right mix of words, images + creativity
- Are easy for anyone to update + maintain
- Clearly communicate your products + services
- Integrate with efficient business applications
- Work hard + produce real results for your business
10 reasons we should chat about your current site:
- You created it yourself + are concerned it doesn't stand out.
- You aren't sure how to strategize your content or navigation.
- You dread making updates to your site.
- Your site is fillllllled with copy that no-one is reading.
- You think website design is really overwhelming.
- You get confused about packaging your products + services.
- You've yet to find a designer who understands + listens to you.
- You want someone to keep you accountable + moving forward.
- You don't want the website creation process to take for-ev-er.
- Your website doesn't produce results or function as a strong foundation for your work.
This makes a BIG difference:
Besides being a website designer, I'm a life coach which means I'm really good at cutting through your confusion to get to the essence of your brand. I'm also a former project manager for a video game studio where I kept teams of artists and engineers playing together nicely and on schedule.
I'll herd you gently and keep you and your project moving along efficiently. Your project files? Can you say organizing ninja? (Because I am one).
Revisions don't freak me out.
I won't sell you things you don't need.
Turn around time is weeks, not months.
I like to laugh and have fun while we work together.
Is all of this sounding good?
FRESH FROM OUR BLOG
We started our journey by looking at her previous, DIY Squarespace website. Sarah had done a great job with it as you can see below. But she wasn't pleased with it. She wanted her images to feel cohesive all across the site. She also wanted a logo that felt right. And she wanted to tell her story in a way that brought the complexities and nuances of her work down to earth for people outside the mental health field.
Help us celebrate the launch of another gorgeous Simple & Soulful website for our client Kay Erickson! We started with weekly collaborative coaching sessions where we worked through Kay's ideas and brought them into alignment around her goals and best opportunities for fast traction. We also helped her package her services into concrete offers that are targeted to specific clients.
We started Lana's project by clarifying her brand's color palette and personality. Within her Pinterest mood board I saw she is drawn to Celtic knots and the symbolism of the number three. The answers to her Brand Clarity Workbook also revealed she is an Autumn personality.
I'm a little embarrassed to admit this, but it used to take me two hours to set up a new client. Now I can set up a new client in twenty minutes. In this post, I'm sharing the tools I'm currently using to welcome new clients in the most simple and soulful ways possible.
Working with Rita Conner of Live The Wow Now was an absolute joy. She's an upbeat woman with the sweetest, most gentle voice, who lives in a sunny Los Angeles. As a life and career coach who specializes in helping empty nesters and people at the complicated crossroads of a career run dry and unrealized dreams begging to be honored, she needed a total website makeover.
Tonight as I write this, I'm thinking of where I was a week ago.
I was laying on my back, squished on a picnic table with my family, in awe of the silver glitter sprinkled across the biggest, velvety sky I believe I've ever seen.
We lived in a tiny cabin in Niobrara State Park for four days and this is our story.
Dr. Kimberly Jean contacted us after trying to customize her Squarespace website in preparation for the launch of her private fertility and hormonal health center. She's a busy physician, wife, and mother of a newborn, and was ready to stop fussing with the frustrating aspects of designing and writing her site so that she could set up shop and start welcoming new patients.
In this post, I share some specific guidance to help you prepare for your website photoshoot. You'll also find a printable mini-guide to help you understand: what to wear, how to do your makeup, what lighting to use, how to orient the shots, and more!
This week we're sharing a theme that kept showing up in our world last week: RESILIENCE. What it looks like (in many forms) and some things we do to bolster ourselves when we need it the most: music, focus, and fiction. Enjoy!
Today we're celebrating the launch of another client website for the lovely Diane Schade NP. Diane is a nurse practitioner who needed a simple (and soulful) website, along with a brochure and business card that felt very cohesive with her logo and color palette (which we also created). Learn how we brought her business to life on and offline with gorgeous design and compelling copy!
Today we're featuring client Triana Sanburn of The Massage Method. Learn how we designed a brand and website that helped her meet her sales goals for her first year of business. I'll also give you a peek at how her brand gave her the clarity to create a gorgeous, cohesive customer experience that she gets compliments about all the time!
Every Wednesday to share our creative chronicles—tools we're using, things we're loving, stuff we're doing, and ideas we're implementing to navigate and grow our service-based business. This week we're sharing two video tutorials to learn how to use the latest version of iMovie, and the refine edge brush tool in photoshop. We're also sharing a resource to help you promote your blog, a look at our completed staycation project, and a client launch story!
Today we're celebrating Donnamarie Jurick and the launch of her new website for Experience Mindset Change. In this post I share the story of bringing her business to life: the strategy, clarity, and processes we worked on together to get her business up and out into the world!
Our weekly letter filled with tips, insights, recommendations, and a behind-the-scenes look at how we approach work/life balance running our creative business from home as a married couple with three teenage kids. This week: how to create (automated) boundaries around your vacation time, our decluttering challenge, and how we got reconnected to what truly matters in our business.
A list of things we worked on, did, tried, ate, created, and enjoyed last week. Our best resources from Simple & Soulful Creative and around the web for introverty business owners who love a sane and organic approach to life and business!
During one of my client's last sessions she asked me to share the story I told here because she thought it would be helpful to others. So, with her blessing (and encouragement), I added a portion of her private consulting call to this video. Enjoy!
A list of reminders for those days or weeks when your business feels flat and you can't see a way forward. Trust me...you can do uncomfortable things.
list of things we're really into this week from food to fun to business and more!
Video // Learn how to create a screen cap video for the Thank You page on your website. This tutorial is for absolute beginners who have overwhelmed themselves into thinking their first video needs to be Oprah quality. No so, my friend:)
Today Moses and I turned on the camera for an honest conversation about what helps us get through the tough times in our business because: Getting stuck is normal. Staying stuck is optional.
If you don't have the time or resources for a complete website redesign but know your site needs a facelift, today's post is for you. We're sharing some basic user experience design principles—including five specific improvements you can make to your website today.
Today’s topic is a tender one because our websites can make some of us feel very vulnerable. Today I'll help you figure out:
- Whether your website needs a redesign
- What role your website actually plays in your business
- What to do if you spent resources on a website you hate
- What to consider if you’re thinking about hiring a new website designer
It may get uncomfy, but today's topic is important. Let's do this!
One of the most expensive parts of running your own business might surprise you:
Today we have some information to help you understand the often overlooked impact of indecision (it's expensive) and what you can do about it.
Publishing on your blog is important for your business’ reputation and visibility. But when you’re just getting started, it’s hard to know what to write about. If you want some simple blog post ideas (that don’t involve a ton of writing) this is for you!
In this post, we're sharing the five things we do before writing blog articles to help make the process feel a million times easier. We're also giving you a peek at the editorial planner we use. And finally, there's a Google Doc waiting for you—a blog outline template to help you clarify and streamline your writing process.
Writing content on your blog is a fantastic way to express your creativity, share your voice, and increase your visibility in search engines. Today I have some quick tips to help simply and streamline the managing of your Squarespace blog. I also want to share some settings and tools you may not currently be aware of.
When we met, DNI Group had a traditional Wordpress website that felt outdated (it didn't scale and respond on mobile devices). Plus, making minor adjustments to it was a huge challenge for the DNI marketing department, which limited their sales and marketing agility.
Today Simple & Soulful Creative celebrates its two-year anniversary! In this post, I'm sharing my biggest business struggles and how I overcame them to create a profitable business.
While your new site is being designed, it's helpful to have a temporary landing page, so potential clients can opt-in to your e-mail list and contact you to book a consultation or purchase your services. My client, holistic nutritionist Myriam Llano, needed a temporary site fast—to help maximize her marketing while she participated in a recent summit interview.
In this post we're sharing the story of how we broke up with social media and eventually fell back in love with it. The difference? We're doing things differently this time. We're ditching hypey advice and using social media on our terms because we've learned it's not 100% necessary for all businesses. Plus a free social media manifesto template.