How To Create A Simple Editorial Calendar

how to set up an editorial calendar for your blog

Ready for another simple content marketing 101 lesson?

I hope so because today I'm sharing how I set up my editorial calendar. This handy tool is something I dreaded creating because I thought it would add a layer of complication to my life and business. 

However, the OPPOSITE has happened! 

The beauty of my editorial calendar:

  • It's given me structure (which creative, soulful people need. We seriously do.)
  • It's meant less chronic decision-making (which is typically the root of my stress).
  • It's a road map for dark times when I just want to busy myself with passive action - a sneaky thing I do to distract myself from completely freaking out during business plateaus.
  • It's helped me become consistently useful to my audience and clients - which is the heartbeat of my business.

If you're new to my content marketing blog series, here's what we've covered so far:

1. 10 Reasons You Need A Blog
2. Who You Should Be Marketing To
3. What to Write About On Your Blog
4. What You Need To Know About Categories + Tags

Today, I'm trying something new. VIDEO!
(Disclaimer: this experiment is totally at the edge of my comfort zone:)

Because I'm visual, I tend to learn much faster when someone shows me rather than gives me a list of directions. Just a heads up, the video is about ten minutes long so go grab a cup of tea before you hit play.

The Cliff Notes:

  • I created a Google Sheet within Google Drive.
  • It's just a bunch of columns. You can make columns:)
  • Helps you keep track of marketing experiments + publishing notes.
  • Can see which days of the week are great days to publish to your audience.
  • Customize your calendar to fit your publishing schedule and marketing plan!


Deana Ward

Simple & Soulful Creative, Lincoln, Nebraska

Simple & Soulful Creative is a Squarespace design studio that helps solopreneurs + small businesses clean up their messaging + launch gorgeous (easy-to-manage) websites.

About The Author

Deana Ward is a Squarespace website designer, copywriter, and consultant who helps soulful entrepreneurs align their brands and set up efficient business systems—while guiding them to take simple, tangible steps toward their professional goals. Her warm, personal approach goes beyond website design. It includes one-on-one training, accountability, and idea decluttering—which empowers her clients to get up and running so much faster than going it alone.

I'll send simple tips to help you take down-to-earth action with your Squarespace website & business!

Sign up below & I'll see you on Wednesday:)