Client Launch // Diane Schade NP

Today we're celebrating the launch of our lovely client Diane Schade and her new website, brochure, and business cards! Learn how we selected a color palette inspired by her love of the ocean and designed a logo that embodies the upscale vibe of her community (The Hamptons) yet warm and inviting for her her patients.

Working with Diane Schade NP was a wonderful experience! She is a warm and caring certified Geriatric and Palliative Nurse Practitioner (who bears a strong resemblance to author Elizabeth Gilbert if you ask me:).

Diane's branding was inspired by her love of the the soft and soothing shades of ocean blues and greens.

The simple and soulful brand palette for Diane Schade NP was inspired by the soft whites, pale blues, and shimmering greens of the ocean.

Because many of her patients are elderly, we made sure that all her materials are very simple and easy to read.

We made sure her business cards are simple and easy to read because many of her patients are elderly.

Diane is launching her new business and will be networking with organizations and physicians in her area. To make sure she leaves a lasting impression, we created a print brochure to market her services to potential patients, community organizations, and within the medical community. Her brochure echoes the message of her website so when people arrive at her site after reading her brochure, they instantly understand they are in the right place.

diane schade brochure branding at simple and soulful

The design of Diane's site is clean and minimal, yet warm and inviting. Every single page was created with ease of navigation as the top priority.

The homepage design for our simple and soulful client Diane Schade NP.

Congratulations to Diane Schade NP! We wish you much success:) Thank you for being such a lovely client. We truly enjoyed working with you ❤︎

Visit Diane's site and take a tour >>

Deana Ward

Simple & Soulful Creative, Lincoln, Nebraska

Simple & Soulful Creative is a Squarespace design studio that helps solopreneurs + small businesses clean up their messaging + launch gorgeous (easy-to-manage) websites.

About The Author

Deana Ward is a Squarespace website designer, copywriter, and consultant who helps soulful entrepreneurs align their brands and set up efficient business systems—while guiding them to take simple, tangible steps toward their professional goals. Her warm, personal approach goes beyond website design. It includes one-on-one training, accountability, and idea decluttering—which empowers her clients to get up and running so much faster than going it alone.

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