Client Launch // Kay Erickson Wellness
Like the majority of our clients, Kay Erickson came to us feeling confused and overwhelmed about how to get her wellness coaching business organized and online.
We started with weekly collaborative coaching sessions where we worked through her ideas and brought them into alignment around her goals and best opportunities for fast traction. We also helped her package her services into concrete offers that are targeted to specific types of clients.
Next, we brought her brand style to life with a playful, yet professional color palette.
A common mistake we see many new life and wellness coaches make is blah copy that positions their services as everything to everyone (in an attempt to appeal to many). We help our clients avoid this vanilla-fest by crafting copy that resonates with very specific types of clients.
Kay's copy is specific to the types of people she loves to serve. It has been designed to flow and inform in a very concise and friendly way. It's also properly strategized and geographically targeted with basic SEO to help clients find her online.
The website we created for Kay is a supporting arm to her successful Shaklee direct marketing business. With that in mind, we made sure that her one-on-one clients and Shaklee customers could easily access her exisisting online store, filled with high quality lifestyle products and nutrition supplements.
We are so excited for Kay as she begins her new business adventure! She has been a delight to work with and we look forward to supporting her in the months and years ahead.
Congratulations, Kay, on a successful and fun launch!
To take a tour of Kay's site, CLICK HERE.
AND...if you live in Lincoln, Nebraska (or surrounding area) and want to enjoy a lovely, rejuvenating "vacation" in the span of three hours (to save your sanity when you most need it—FEBRUARY—to power through our frozen midwest winter) be sure to get registered for Kay's retreat, scheduled for Saturday, February 11th, 2017. Kay will be joined by her friends and colleagues, personal trainer and nutrition expert Olivia Borer and meditation & yoga instructor Brittney Schuessler-Clements. I will definitely be there! Click right here to learn more and reserve your spot!