I never cease to be amazed at the wonderful people I get to work with. Lana Wickstrom is a retired lawyer from Saskatchewan, Canada who helps people navigate the confusing legal process of separation and divorce. She's hilarious, upbeat, insightful, intelligent, and kind-hearted. An email from Lana is a treat to be savored...she's THAT kind of writer. I can't wait for her to get her blog rockin' in the next few weeks so she can start sharing her refreshing voice with the world!
We started Lana's project by clarifying her brand's color palette and personality. Within her Pinterest mood board I saw she is drawn to Celtic knots and the symbolism of the number three. The answers to her Brand Clarity Workbook also revealed she is an Autumn personality.
With that information, we got to work on her branding. I wanted to tell a story with her logo. A story about love that doesn't end, but evolves; love that transitions independently but stays respectfully connected.
With Lana's insights and guidance, I played around with dividing a circle into thirds and found that the woven or linked sections resemble an angel or guide. When Lana saw this concept, she knew it was the one. I created a few versions of this logo to give her some variety while maintaining the integrity and personality of her brand.
I designed Lana's website to feel safe and calm, yet strong and professional because that's exactly what her clients need. People going through the confusion of separating or divorcing need to feel cared for and deeply understood. Navigating her site is simple. Finding what you need is easy. One page flows beautifully to the next—effortlessly, on purpose.
Meanwhile...while I was designing, Moses was busy researching and strategizing her foundation SEO strategy. Lana's services are for people who live in Saskatchewan, Canada and our goal was to define a solid keyword plan to get her new website climbing the Google index and make it easy for potential clients to find her.
With the site ready to cross the finish line, I turned Lana's subscriber gift into a lovely pdf e-book and set up the on-boarding sequence in Mailchimp.
So there you have it! A fun project, a meaningful brand, and a gorgeous website! We're so looking forward to watching Lana's business unfold and grow in the months and years ahead.
Congratulations Lana! We're cheering you on as you begin the journey of building your legal information, mediation, and separation coaching practice!