Dr. Kimberly Jean contacted us after trying to customize her Squarespace website in preparation for the launch of her private fertility and hormonal health center. She's a busy physician, wife, and mother of a newborn, and was ready to stop fussing with the frustrating aspects of designing and writing her site so that she could set up shop and start welcoming new patients.
The first step in our journey together was the Business Clarity Workbook. Here's what I love about this powerful assignment: it helps my clients crystalize aspects of their businesses they hadn't previously considered. In our coaching sessions, we go over the workbook together and I help my clients figure out a unique way to position their services so they really stand out in their industry. This is the foundation for their brand message, which is the cornerstone of their website.
After we identified her niche and core message, Kimberly and I went to work on her brand visuals. She had a logo she liked, but the color palette and messaging was off. Based on Kimberly's mood board (the inspiration images she shared with me), I realized that the tone she wanted to convey was not coming through in her former palette and vibe. She loves the beautiful combination of coral and turquoise. We added a touch of brushed gold and some iridescent and gray textures to give her brand a luxurious and intimate feel.
On of the things we really love doing for our clients is surprising them with customizations to make their sites feel less "Squarespacey" and more exquisitely tailored (while retaining the backend ease-of-use that is Squarespace's hallmark).
We added eye-catching hover effects and FAQ accordion drop-downs to:
+ maximize space
+ create a unique and engaging experience
+ nudge viewers toward a consultation or onto her email list so she can begin the process of nurturing relationships with her subscribers and potential clients
With her new brand guide in hand, I coached Kimberly as she used CANVA and PDF Escape to create a powerful opt-in freebie. It's an interactive Hormone Health Kit that contains a quiz to help women discover whether some of their health symptoms might be due to a hormone imbalance; detoxification tips to help bring hormones back into balance; and a list of superfoods to eat on a daily basis for ongoing hormone wellness.
We are thrilled about Kimberly's website launch. It was a joy to work with her and we wish her the brightest success in the world!
And if you'd like to check out her new online home (and sign up for her wonderful Hormone Health Kit), by all means, be our guest. Click right here >>
How about you? Are you excited (but a little nervous) to set up shop and get going with your business? We'd love to help! Click below and get in touch...