I so enjoyed being on the phone with our client, Sarah Meehan, during the pre-work phase and during our collaborative writing sessions. She is incredibly wise and funny. On top of that, she's deeply interesting. While she treats a variety of disorders, she specializes in eating disorders, poor body image, and trauma. I was fascinated as she explained how our bodies take trauma and lock it away in our cells. I was moved. Above all, I was honored to listen, absorb, and then weave her wisdom into a lovely sensory experience on her website.
We started our journey by looking at her previous, DIY Squarespace website. Sarah had done a great job with it as you can see below. But she wasn't pleased with it. She wanted her images to feel cohesive across the entire site. She also wanted a logo that felt right. And she wanted to tell her story in a way that brought the complexities and nuances of her work down to earth for people outside the mental health field.
Like all of us, she wanted to feel proud of her website because the truth is, our websites are often the first interaction we have with potential clients.
Sarah's previous website...
Then we got to work on her branding. Sarah's aesthetic is quiet, yet strong. Calm, caring, and classy.
After the color palette was decided upon, I designed a few logo concepts based on Sarah's input. She likes hand-drawn script. She likes dried dandelions and dreamcatchers. She also likes the contrast of clean lines and free flowing watercolor.
Each logo above reflected a different aspect of Sarah's personality, however, the third version was it. After the logo was approved, I created a logo variation and an email signature. I also broke her logo apart so she could use each part of it as a stand alone symbol for future branding.
One of my favorite pages on Sarah's site is the last page we worked on...her YOGA page.
We're so happy for Sarah! We wish her much success and ease as she continues to bring her amazing work to the beautiful souls who find deep comfort in her talk and body therapy. Oh, how I wish I could travel to NYC and take one of her yoga classes! (Hmmm...not a bad idea:)
To take a tour of Sarah's site CLICK RIGHT HERE >>>