Creative, soulful entrepreneurs aren’t interested in bonking people over the head with hypey offers or architecting big stressful launches for the sake of ego prestige and a quick six figures! God only knows the true cost or profit margins of those endeavors. No thanks. I’ll bootstrap my way to financial and creative fulfillment, one whole-hearted connection at a time. The challenge for soulful entrepreneurs is navigating through our skepticism of mainstream marketing advice to find techniques that don't just work, but actually feel good for everyone involved.

In today’s Content Marketing 101 lesson (# 7 in our series) we’re covering a powerful marketing ingredient that needs to be included in every piece of content we create: The Call To Action.

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