In this post I share a behind-the-scenes look at a website refresh project for my lovely client (and talented life coach) Sarah Papp of sarahpappcoaching.com If you are considering updating your website, perhaps Sarah's story and my marketing guidance is just what you need to pull your new strategy together!

Website Trends for 2015

Put your hands in the air and step away from the chevron! Do you have a brand and website that is feeling a little bleh? Wondering what the problem is? It may be that your site isn't aligned with current digital marketing trends - which could be undermining your credibility and holding your business back. Check out my list of what I'm currently loving in contemporary and converting website design.

Understanding your brand. The basics.

Your brand is so much more than your logo. So. Much. More.

What is a brand anyway? Answer: it's the soul of your business and the foundation of your website. In other words, it's sort of a big deal. But no pressure:)

In this article I give you five powerful questions to help you bring your brand into focus. I'll also walk you through a client website before and after project and share how aligning her brand ultimately aligned her business.