We enjoyed our time with you.
Have you filled out our quick testimonial form yet? We’d be so appreciative if you did. We’ll add your testimonial to our Happy Clients page with a link to your website (backlinks are excellent for SEO😉). Thanks so much!
On this page you'll find tips and resources to help you move forward confidently with your new website.
You’ll learn how or where to:
Index (or re-index) your new site so Google knows it has been launched or updated.
Understand where your files are organized and what each file type means.
Use and optimize your Squarespace blog.
Select copyright-free photography and create graphics for your website and blog.
Get business stationary printed.
Select the right digital tools to manage the behind-the-scenes parts of your business.
Learn how to use Squarespace so you can manage and update your site independently.
Begin using Mailchimp to send email newsletters to your subscribers
Contact us for technical support (weekdays).
Contact Squarespace for technical support (weekends).
What to do do immediately after launching:
After reviewing the tip sheet, if you’d like to hire us to complete the Google analytics set up and Google Search Console re-indexing tasks, we can handle that for your with our SEO UPGRADE service ($300). Get in touch if this is right for you!
We also recommend learning how SEO works so you have realistic expectations about the time, energy, and sometimes financial investment it takes to create meaningful search engine traction. Moses wrote this comprehensive post.
Optimize your blog posts:
Learn how and where to load keywords into every post you publish (and clean up past posts). If you’re going invest the energy to publish (which can be a great way to help your site perform better in the search engines), why not make it really count?
Did you know we can design an easy-to-duplicate BLOG POST TEMPLATE for you ($300) that will shave hours off your publishing process? Your blog post template will be set up with proper header tag hierarchy (important for SEO), an ‘about the author’ section (builds credibility and trust), a social sharing nudge (promotes the post), and a business-building call-to-action (to increase sales and inquiries). Get in touch if this is right for you!
Where your design files are organized.
Your files will remain organized on Google Drive. You may access them any time in the future. Anything we designed for you (website graphics, logos, banners, etc.) will be located in your DESIGN folder. In addition to web and print files (.png or .jpeg), you also have access to all the raw design files (.ai, .eps, or .psd). This means, if you decide to work with another designer down the road and he or she asks you for your "raw design files" you'll have exactly what you need:)
What formats to use:
.jpeg == This format is an image with a white background. Can be used for web (your site, social media etc.) and print (business stationary).
.png == This format is an image with a transparent background (indicated by a gray & white checkered pattern). Can be used for web (your site, social media etc.) and print (business stationary).
.ai == This is a raw design file that was created using Adobe Illustrator and can be used by a designer.
.psd == This is a raw design file that was created using Adobe Photoshop and can be used by a designer.
When using files for web and print, make sure to access the the files located in the appropriate folder:
Your Simple & Soulful project folder on Google Drive:
Immediately, we'll file your entire project into our PROJECTS ARCHIVE folder. This will not affect your ability to access your files within your shared folder on Google Drive. After six months, we'll delete that folder (to conserve storage space) so please plan to save all your brand files and any graphics you'd like to keep on your hard drive and/or (ideally) a secure external hard drive for safe keeping.
Ready to start blogging, but not sure how to get going?
Below are some resources to help you get started:
1. Here's a mini-guide with 5 simple tips to make writing a blog post feel a million times easier.
2. Here's an article to help you understand and create categories and tags for your blog.
3. Here's a video to help you understand blog post SEO.
4. Here's a video with step-by-step instructions to help you load your blog post into your Squarespace site.
5. Here's a video to learn how to embed a video into your blog posts (or on any page of your website).
6. Here's a video to learn how to create and embed audio files into your blog posts (or on any page of your website).
7. Here's a few video lessons to help you learn how to organize your blog posts (as your library of articles grow).
8. Here are three video lessons to help you learn how to experiment with opt-ins and content upgrades on your site and implement them with Mailchimp.
Squarespace step-by-step tutorials:
Learn how to manage and update your website.
Squarespace tech support:
While we provide totally free tech support* (Monday thru Friday) for the first 30 days after launching your website, at some point you may need to contact Squarespace if you encounter a glitch or inadvertently mess something up (I’m not saying that will happen, but you just never know😀). Squarespace offers email or live chat support and their support team is excellent!
You can access Squarepace Customer Care by clicking HELP in your site dashboard.
* Our free post-launch tech support services cover fixing things that don't seem to be functioning well on the site. It does not cover redesigning or reorganizing parts of the site because you’ve changed your mind. It also doesn’t cover fixing things you’ve accidentally broken (like code or CSS). You may hire us at our hourly rate ($100/hour) for those sorts of issues.
How to use photography and create graphics for your blog:
1. Here's a list of tips and a tutorial video to teach you how to use CANVA to design graphics.
2. Here's a list of do's and don'ts; and an enormous list of places to get free photography for your site.
I highly recommend you read the photography do's and don'ts above. I've had online friends be fined hundreds of dollars for photography copyright infringement. Pleading ignorant won't work...you'll really need to pay whatever you're fined if you've swiped photos from a Google search and added them to your blog posts, newsletter, or website. Please take this to heart and proceed with care when it comes to adding photos to your website.
How to use your event calendar:
Recommendations for applications and services to help run your business with ease, purpose, and wellness:
I'm not an affiliate for any of these products. I'm just sharing freely.
Calendly // The appointment scheduler we adore.
ZOOM // An awesome conference line tool that is great for client calls and webinars.
Free Conference Call HD // A wonderful free conference line solution (note: does not work well for international clients).
Uberconference // The conference line we currently use for client calls because it works great for international client calls and we can share screens with our clients (great for those times when we need to explain something visually). Note: this tool does not allow you to see the other person like Skype, Google Hangouts, or ZOOM (just screens).
Mailchimp // The email service provider we use because it's free when your list has less than 2000 subscribers. Here's a great way to use Mailchimp and keep your subscribers organized per the opt-in they signed up for.
17Hats // The client in-take system we use. Be sure to use this referral code if you decide to sign up: wpgbrchbxv
Small Pdf // What we use to compress big documents (ebooks, etc.) into easily deliverable documents.
PDF Escape // What we use to turn a PDF (ebook or opt-in freebie) into an interactive experience with typeable fields.
Dropbox // Where we store our files as to not bog down our hard drives.
Google Drive // What we use to organize project files collaboratively with our clients.
Clean My Mac 3 // I can't live without this. I helps keep my Mac lightening fast.
THIS TOOL // Enables us to quickly copy an entire file structure in Google Drive. Saves us massive amounts of time setting up new client projects.
ASANA // The project management system and team collaboration tool we use to organize and streamline our workflow.
TRELLO // Similar to ASANA, but more visual. ASANA uses lists. TRELLO uses movable cards/boards. (ASANA has announced a similar "board" feature, but it doesn't function quite as intuitively or smoothly as TRELLO—in our opinion).
Adobe Creative Cloud // The design suite we use.
VSCO, Moldiv, WordSwag, Rookie Cam, and Photoshop Fix are great photo apps for your smartphone. Easily edit photos and create social images on the go!
CANVA // Free, easy-to-use design tool for non-designers.
YouTube & VIMEO // YouTube is great for growing your audience. It’s the second largest search engine. Vimeo is great for embedding videos onto your website without YouTube’s (rather trashy-looking “recommended videos” displaying after your video). You’ll need to purchase the VIMEO PLUS account—worth it.
Piktochart // This is a fantastic (seriously amazing) tool we use to create professional infographics fast. (Example).
Animoto // A crazy easy way to make professional marketing videos.
Loom // We used to use private YouTube settings to create training videos for our clients. Now we use Loom and wonder how we ever managed without it. It has shaved hours (probably months) off our productivity time. Waiting for YouTube videos to upload is a drag😉.
Sumo.me // The free version of this tool will allow you to create highly visible social sharing buttons anywhere on your website.
Privy // An easy-to-use pop-up tool. But now that Squarespace offers pop-ups, we don’t really use this tool anymore.
Grammarly // The grammar checker that saves me from making stupid (credibility-busting) grammar mistakes. I use the free version.
Misfit // To make sure I don't sit on my bum all day. (I have a rose gold Misfit Shine 2. It's freaking fantastic;)
My Fitness Pal // To help me avoid stress-eating;) It syncs with my Misfit.
Insight Timer // The meditation app I use (on my smartphone) to start each day with calm and intention. My favorite recordings are by Sarah Blondin, Andrew Martin, or The Meditation House.
The tools I use to avoid “tech neck” (it’s a real thing): THIS sit-to-stand desk converter. And THIS standing desk anti-fatigue mat.
How to begin using Mailchimp to build relationships with subscribers:
How to contact us for technical support.
For the first 30 days after your site have been launched, we offer free email technical support (Monday thru Friday) to help troubleshoot and fix issues that arise beyond your control.
Please note: our technical support services are not to be confused with ongoing design tweaks because you've changed your mind about certain aspects of your site. It also does not include fixing issues you created by purposefully or inadvertently altering design or CSS elements. And finally, it does not include technical support for third-party applications that we may or may not have connected to your website.
For free email technical support click below...
How we can help you in the future:
THE RETAINER PACKAGE | $800
Launching your website is just the beginning of your journey. As your business and creative ideas evolve, we're here to support you with our RETAINER PACKAGE. Retainer time can be used for recorded training sessions, done-for-you print design, and ongoing copy/design updates to your site. As a retainer client, you'll receive priority care and get to "cut the line" for projects. All we ask is a minimum two-week advanced notice for tasks.
SEO UPGRADE | $300
We'll help give your new website a leg-up in the search engines by making sure all the advanced backend SEO settings are in place on your Squarespace website. We'll also create a custom 404 page and double-check (or add) your SEO page titles and descriptions. Additionally, we'll connect Google Analytics to your Squarespace website, set up your Google Search Console, your Bing Webmaster Tools, and initiate a re-indexing of your website so the search engines know your site is live and ready for business!
CONSULTING & TRAINING | $125 per hour
We're happy to hop on the phone and help you sort out confusing business or digital marketing issues. Sometimes it's helpful to have experienced business owners to bounce ideas off so you don't waste time or money in a state of perpetual overwhelm. We can also share our screens and teach you how to use your Squarespace website more effectively.
SEO KEYWORD REPORT | $400
Sometimes people guess about the keywords they want their website to rank for without realizing that those keywords may be high competition or have zero search volume which makes them completely unrealistic or completely useless. The Keyword Report identifies keywords you can use for your content marketing strategy (publishing on your blog), future digital advertising (PPC campaigns), social media promotion, and on-page keyword optimization.
BLOG POST TEMPLATE DESIGN | $300
By now I hope we've convinced you that publishing on your blog strategically is an effective way to improve how your site performs in the search engines. Our Blog Post Template Design simplifies and streamlines your publishing process. This done-for-you design includes proper header tag hierarchy (important for SEO), an ‘about the author’ section (builds credibility and trust), a social sharing nudge (promotes the post), and a call-to-action (to increase sales and inquiries).
DIGITAL ADVERTISING | custom quote
Ready to drive traffic to your website with Google Ads, Retargeting, Facebook Ads, and more? We'll help you put together the right plan for your goals, audience, and geography. We offer a range of services from consulting to complete digital marketing management. In addition to on-site optimization, digital advertising can help you attract the traffic your business needs!